Crypto Ads Go Wild: Addressable and Sevio Team Up for Wallet-Targeted Madness!

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Addressable, that Web3 Actionable Intelligence Platform everyone’s been whispering about in hushed tones, has decided to join forces with Sevio, the advertising management system that’s sharper than a cossack’s saber. Together, they’re unleashing a torrent of programmatic display ads across the crème de la crème of crypto websites. Blockchain.com, Solscan, Etherscan, DexTools, Polygonscan, Coinalyze, Basescan—oh, and a few others you’ve probably never heard of but should pretend you have. 🎯

Addressable and Sevio: A Match Made in Crypto Heaven (or Hell?)

Addressable, the AdTech platform that’s been quietly revolutionizing Web3 advertising, has spilled the beans on its partnership with Sevio. This collaboration is like a borscht recipe—complex, slightly mysterious, but ultimately satisfying. It’s all about expanding digital advertising opportunities for crypto users, who, let’s face it, probably need more ads in their lives. 😏

Your ads, wallet-targeted, on @blockchain, @etherscan, @DEXToolsApp, and more.

Premium placements unlocked via our new partnership with @SevioSolutions.

• Use Addressable’s Audience Builder to target wallet owners, ensuring ads reach engaged, high-intent users instead of…

— Addressable 🎯 (@addressableid) March 24, 2025

First things first, this partnership is bringing a slew of new websites into Addressable’s ad network. Think of it as a grand feast, where the main course is Blockchain.com, Solscan, Etherscan, DexTools, Polygonscan, Coinalyze, and Basescan. And yes, there’s dessert too—more websites than you can shake a ruble at. 🍰

But wait, there’s more! A joint tech program is enabling wallet-aware targeting at scale. That’s right, advertisers can now reach high-intent crypto users with the precision of a sniper. Campaign management? Seamless. On-chain attribution? Flawless. It’s like watching a perfectly choreographed ballet, except with more blockchain jargon. 💃

Advertisers will also get to play with Addressable’s Audience Builder, which targets wallet owners like a bloodhound on the scent. No more wasting ads on broad, generic traffic—this is all about reaching the engaged, high-intent users who actually matter. 🕵️‍♂️

And let’s not forget Web2-Web3 attribution. Advertisers can track key performance metrics like Cost Per Wallet (CPW) to optimize for actual on-chain engagement. It’s like having a crystal ball, but for crypto ads. 🔮

All these developments mean customers can achieve strong CPW benchmarks, with costs ranging from $2-$8 per wallet-aware visitor across premium placements. That’s cheaper than a decent bottle of vodka, and probably more effective. 🍾

AI Meets AdTech: The Future of Crypto Advertising?

Tomer Shlomo, Co-founder and CTO of Addressable, is practically giddy with excitement about the tools this collaboration is bringing to Web3 businesses:

Programmatic advertising in Web3 has been limited by broad targeting and weak attribution. By integrating Sevio’s premium placements with Addressable’s AI-driven insights, we’re enabling crypto marketers to finally connect display ad spend to actual on-chain behavior.

Web3 advertising has long been a fragmented mess, with ineffective targeting and unreliable attribution. Traditional display ad solutions prioritize impressions over engagement, making it about as useful as a samovar without tea. 🫖

But by combining Sevio’s premium ad network with Addressable’s AI-driven attribution and targeting, this partnership is delivering a more precise and scalable solution for Web3 display advertising. It’s like finally finding the right key to a locked treasure chest—only this time, the treasure is crypto ads. 💰

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2025-03-24 18:12