In the howling corridors of American commerce, where hope and bureaucracy play endless tug-of-war, one Matt Coleâherald, perhaps, of a new and cryptic gospelâhas stumbled from GameStopâs flickering neon kingdom right into the sterile, fluorescent-lit labyrinths of Intuit. The struggle? Not for bread, nor warmth, but for Bitcoinâthe digital bread, one might say, granting a kind of warmth only felt in the icy, haunted servers of late capitalism.
On the fateful date of April 14, Coleâs missive, loaded with open-ended wisdom and perhaps a trace of caffeine-induced bravado, found its way to the desk of Sasan Goodarzi, Intuitâs chiefâa man who, we can only guess, woke that morning dreaming of spreadsheets and not revolutions. Cole, marveling at Intuitâs robust growth (âAdmirable!â he intones, in the tone of a man forced to admire from afar), insistsânay, prophesiesâthat only Bitcoin can shield them from a fate worse than death: being replaced by artificial intelligence. An irony as heavy as a Siberian night, since Intuit had recently laid off a tenth of its workers, all in pursuit of that same silicon dream.
Tall wordsâwords grand enough to echo off the walls of empty cubicles. Cole, armed with data, logic, and perhaps the ghost of Marx shaking his head, argues that TurboTax, QuickBooksâthe very soldiers in Intuit’s ancient war on paperworkânow teeter on the precipice, threatened by the relentless, tireless hand of AI. What does he prescribe? Not unionization. Not prayer. No: Bitcoin. A war chest! âHedge your future in Satoshiâs arms,â Cole seems to say, as if bitcoins themselves could fend off the march of mechanized accountants. Who would have guessed âstrategic capital for the AI stormâ would fit so neatly within a tweet? đđ¸đ¤
Cole, not content with unsettling just one behemoth of American industry, recalls with evident pride the time he wrote, in beautiful bureaucratic prose, to GameStopâs own chieftain, Ryan Cohen. âBuy Bitcoin with your $4.6 billion in cash,â he saidâan idea so radical it somehow made it into a regulatory filing, with Cohen dutifully reporting a new $1.5 billion converted into…future? Fortune? Or meme-fueled oblivion?
But Cole is not just tilting at windmills. He demands buttoned-up Intuit to loosen its tie regarding crypto in the echoing halls of its Mailchimp subsidiary, reminding all that freedom is best served with a side of unregulated enthusiasm. Why must the âcrypto-friendlyâ be perpetually exiled from newsletters about âthe coming blockchain century?â Cole wonders if Intuitâs quiet de-platforming amounts to the same kind of censorship that once drove writers to samizdat and exileâthough thankfully here, exile merely makes you start a Substack.
Of course, Mailchimp insists: âWe donât automatically ban crypto!â They carve out legalisms for âofferingsâ and âexchanges,â perhaps hoping to split hairs faster than a high-frequency trader splits atoms. All these policies, Cole claims, were born in an age when crypto was an outlaw, with the law always at its heels. But the mood from Washington has changedâloosen up, Intuit! The winds from Pennsylvania Avenue blow a little more orange these days.
And Intuit? They respond as so many bureaucratic fortresses do when faced with unsolicited advice and visionary manifestos: by not responding at all. In the silence, perhaps, is both wisdom and a touch of fear. Or maybe theyâre just rebooting.
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2025-04-16 05:42