Intuit’s Bitcoin Bet: Risky Gamble or Genius Move?!

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Hark! Strive Asset Management, in its grand quest to convert corporate heathens to the Bitcoin faith, has now set its sights upon Intuit, that behemoth of fintech worth a king’s ransom of $165 billion! 💰 They, purveyors of TurboTax, Mailchimp, and other such sorcery, are the latest target in Strive’s crusade. This follows their supposed victory over GameStop, who, after much wooing, agreed to dabble in the digital gold. 🎮

Strive Ramps Up Bitcoin Blitz ⚡

In a missive, penned with the quill of one Matt Cole, Strive’s CEO, and dated April 14, an appeal is made to Intuit’s noble leaders—CEO Sasan Goodarzi and the honorable Suzanne Nora Johnson, Chair of the Board. Cole doth implore them to consider adding Bitcoin to Intuit’s coffers. He writes that while the company’s “growth is admirable,” a BTC treasury might serve as a bulwark “against potential disruption caused by artificial intelligence.” Ah, the machines are coming! 🤖

Yet, whilst praising Intuit’s rise in the fintech realm, Cole expresses grave concern that Mailchimp, Intuit’s email marketing engine, is engaged in “censorship and politicized deplatforming” of Bitcoin content creators. Such actions, he warns, could expose shareholders to reputational and legal perils. A pox on those who silence the Bitcoin prophets! 🗣️

Cole recounts a tale of woe involving the Trojan Bitcoin Club at the University of Southern California. Alas, Mailchimp “closed their account despite the fact that the group does not buy, sell or trade crypto” but merely seeks to educate the masses. Though Mailchimp later reversed its course, the account was reportedly reinstated only if the club agreed to cease all talk of Bitcoin exchange. A most curious condition, indeed! 🤔

Cole observes that this is “not an isolated event,” citing other Bitcoin champions—including the fair podcaster Natalie Brunell and various software scribes—who claim they were denied Mailchimp’s services. “We are concerned that Intuit’s censorship and deplatforming policies discriminate against Bitcoin enthusiasts,” Cole laments, adding that such measures “may have significant financial repercussions for shareholders” and could invite the scrutiny of federal regulators, namely the Federal Trade Commission. 🧐

Raising the specter of regulatory hounds, Cole points to a new FTC inquiry into “how technology platforms deny or degrade users’ access to services based on the content of their speech or affiliations.” He also reminds us that Intuit has previously faced FTC wrath over its advertising, suggesting that Mailchimp’s policies could once again stir the governmental pot. “If Mailchimp continues its present course, its legal liability could be staggering,” Cole warns, adding that a federal investigation “alone could cost millions in legal fees, distract the company from its core business, and alienate even more customers.” Heavens forfend! 😱

Call For A Bitcoin Treasury 💰

Strive’s critique further targets Intuit’s supposed “anti-Bitcoin bias,” which Cole believes blinds them to the glory of establishing a “Bitcoin war chest.” Citing AI as the next great disruptor, Cole argues that a corporate BTC reserve could provide Intuit with strategic capital to weather the coming storm.

“Strive is further concerned that Intuit’s bias against Bitcoin has left the company with an institutional blind spot when it comes to investing its own cash flows to maximize the company’s long-term success. In particular, we fear that Intuit’s anti-Bitcoin stance may make it reluctant to consider a treasury allocation to Bitcoin as a viable insurance policy against potential AI disruption,” the letter proclaims. Verily, a company that spurns Bitcoin may be doomed! 😫

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2025-04-16 20:15