Matthew McConaughey Trademarks His Phrase “Alright, Alright, Alright”

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Matthew McConaughey is planning ahead.

The actor from The Wedding Planner is taking action to stop AI from using his image or a representation of him without permission.

I’m so excited to see that Matthew is really protecting his brand! Apparently, his lawyers told the Wall Street Journal he’s filed trademarks for his image – specifically him smiling and saying “Alright, Alright, Alright.” It’s amazing that he’s recognizing the value of that phrase, which, of course, is iconic from Dazed and Confused back in ’93. It’s great to see him securing the rights to something so connected to his most memorable role!

Matthew McConaughey, age 56, has trademarked several phrases he often uses, including “Just keep livin’, right?” and “What are we gonna do?” He also trademarked the way he delivers these lines, including a pause before saying “I mean.” According to reports from both Variety and the Wall Street Journal, all of his trademark applications have been approved.

The actor, known for his role in Dallas Buyers Club, stated on January 13th to the Wall Street Journal that he and his team need to be certain any use of his voice or image is explicitly approved by him. They aim to establish clear rules about ownership, ensuring consent and proper credit are standard practice as AI technology develops.

Additionally, Matthew’s lawyers have stated they’re proactively addressing a problem that’s increasingly worrying some people in the Hollywood film industry.

With growing concern about the misuse of artificial intelligence, Matthew’s lawyer, Jonathan Pollack from York Levine, told the Wall Street Journal that they now have a way to immediately halt harmful actions or pursue legal action in federal court.

I’ve been following this case closely, and TopMob News has tried to get a statement from Matthew and his legal team, but they haven’t responded yet. We’re all hoping to hear something soon!

Matthew’s law firm also represents Scarlett Johansson, who has publicly spoken about the need for clear rules regarding AI and its use with performers. She recently claimed that a company misused a voice that sounded like hers in an AI program (this happened in 2024).

 

Scarlett Johansson recently told Vanity Fair that clear limits are needed for artificial intelligence to prevent it from being harmful. She expressed frustration that more public figures aren’t voicing their support for these boundaries.

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2026-01-15 22:49