Bob Iger, the CEO of Disney, will receive a total compensation package of $45.8 million in 2025, an 11.5% increase. This raise has sparked discussion about executive pay, especially considering the challenges Disney is currently facing with changes in the media industry and internal difficulties.
Disney’s recent financial disclosures show that while CEO Bob Iger‘s base salary stayed at $1 million, his overall compensation significantly increased due to large stock awards and bonuses. However, this substantial pay package raises concerns, especially considering Iger returned to lead a company facing major strategic problems and that his recent successes have been limited.
A Windfall Tied to a Recycled Role
When Bob Iger returned as Disney’s CEO, it wasn’t a planned handover of power, but rather a move to avoid taking chances. After stepping down in 2021, he was brought back in late 2022 when the board removed his replacement, Bob Chapek, due to concerns about leadership. While presented as a way to bring stability, this also showed that Disney’s board is hesitant to fully trust and support new leaders.

The document promoting Iger highlights his experience and success in growing Disney internationally, but it avoids mentioning that bringing back a former CEO implies the company lacks strong leaders from within. This isn’t a sign of great leadership, but rather a result of the company simply sticking with what it knows – and Iger is being handsomely compensated for it.
Disconnect Between Pay and Performance
Disney’s results in 2025 weren’t a clear success. While the company continues to struggle to make its streaming service profitable and theme park attendance has slowed, CEO Bob Iger has still received significant financial rewards through his compensation package.

In other words, despite struggling with its stock performance and overall direction, Disney continued to reward the executives who were in charge during those difficult times. This understandably leads to questions about what motivates top-level management and whether the board of directors is truly focused on the long-term success of the company and its shareholders.
The Succession Circus
To make matters worse, Disney’s board is said to be planning to announce who will replace Bob Iger around the beginning of 2026. They’re likely to choose someone already working within the company, after a period of frequent changes in leadership positions.

Instead of announcing a clear plan for stepping down when he came back, Iger essentially continued as CEO without a definite end date, which undermined confidence in who would lead the company next. Now, as the question of his replacement arises again, the situation feels confusing, especially considering his substantial compensation while supposedly training his successor.
Pay Packages, Power, and Priorities
According to a recent filing, most of Iger’s compensation comes from stock awards and options. He also receives significant cash bonuses, along with benefits like security and travel expenses.

CEO pay is always a hot topic, but Disney’s situation right now – dealing with backlash against its leadership, slow growth in streaming, and audiences losing interest in its popular franchises – makes this particular payout harder to justify. It feels like a sign that executives are prioritizing their own compensation. Given that many employees are facing layoffs, company changes, or stalled wages, a nearly $46 million package for a CEO with a mixed track record should spark a larger discussion about how companies are run and held accountable.
Conclusion: Symbolism Over Substance
Ultimately, Bob Iger’s planned 2025 pay increase isn’t simply about the money – it represents a shift in Disney’s leadership priorities. The company seems to be valuing familiarity and dependability more than new ideas and strong performance. Once known for groundbreaking creativity, Disney now appears satisfied with maintaining the status quo, which could frustrate both investors and employees with its generous, yet potentially unwarranted, compensation packages.

To prove they’re serious about improving results and growing the company, Disney’s board needs to reconsider how it pays its executives. They should focus on rewarding performance based on real achievements, not just the company’s reputation.
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2026-01-23 19:57