‘Providing Messy Content Drama Since Forever.’ Eagle-Eyed Fans Spotted Selena Gomez’s Brand Analyzing Hailey Bieber’s Looks

It feels like I can never escape the drama surrounding Selena Gomez, Hailey Bieber, and Justin Bieber. Just when I thought things were calming down, something new happens. Selena recently showed support for Hailey online, but now a questionable situation has emerged involving a video criticizing Hailey’s appearance. That video was then shared by Selena’s makeup brand’s social media account.

People on Reddit spotted a video making fun of Hailey Bieber being shared by Rare Beauty, the company owned by Selena Gomez. This caused a lot of angry comments, likely because of the history of drama between Gomez and Bieber. Here’s what some fans said:

  • Bieber and Gomez providing messy drama content since forever! – Button_bomb4535
  • God help me if I’m in my 30s and I’m still fighting in the trenches over a two-year relationship I had as a teenager. – xNotJosieGrossy
  • WTFFFF. Well, I just have to say that it is ridiculously easy to accidentally repost a video, so maybe that is what happened but that is awful and they need to take that down. – silver-haze34
  • That’s gross behavior. They both need to grow up. –Alicewithhazeleyes
  • These kids do anything to stay relevant huh? – OverallStrength2478

It was previously believed that Justin Bieber, Hailey Bieber, and Selena Gomez had a friendly relationship. However, a recent post from Selena’s beauty brand, Rare Beauty, has led people to wonder if that’s still the case. Things had seemed to improve after fans previously sent death threats to Hailey, but now it appears there might be new tension between them.

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Most people seem to agree the post was simply an error, and many believe Selena Gomez isn’t directly managing Rare Beauty’s social media. However, it was obvious the repost of a video offensive to Hailey Bieber would cause a reaction and generate discussion.

It’s possible the situation is just for attention, and Selena Gomez and Hailey Bieber aren’t actually feuding. The idea is that when people saw Rare Beauty share a questionable video about Bieber, they’d be curious and visit the account to see if it was real, ultimately browsing more of the content.

If that happened, Rare Beauty would get a lot of attention, and both celebrities involved could continue living their lives peacefully while everyone else speculates about a feud. I think it would actually be a smart marketing move, and I’m saying that in case anyone at the company is facing consequences for a misstep.

Selena Gomez fans will be excited to hear she recently connected with Miley Cyrus. Meanwhile, Hailey Bieber shared some Valentine’s Day lingerie photos. It remains to be seen if this latest social media activity will spark any further discussion between Bieber and Gomez.

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2026-01-27 01:38