In a behind-the-scenes role at WWE, Jim Cornette, the renowned wrestling manager, frequently shared his opinions about various wrestlers with Vince McMahon, the then-owner of WWE. Despite McMahon’s role in hiring and often supporting these individuals, it might seem awkward for Cornette and others to speak candidly to him. However, surprisingly, this was not the case.
As a passionate film enthusiast, I recently unearthed some long-lost talent evaluations from 1997 that I penned for a certain Mr. McMahon. Some of these notes were quite blunt. While perusing one particularly harsh critique on Sable, my co-host Brian Last questioned if McMahon would have been displeased with me for criticizing her, given his aggressive promotion of her at the time. Here’s what I had to say…
Vince McMahon wouldn’t have been angry if I had criticized his family on TV, saying they were terrible. Instead, he took everything with a calm and indifferent attitude. Essentially, when it comes to Vince McMahon, you can say almost anything without him getting upset or showing any strong emotions. He was as cool and detached about such matters as ice is cold.
McMahon undeniably favored a specific wrestling approach, significantly shaping the WWE’s content that fans experienced. However, he was also known for promptly abandoning ideas that didn’t succeed, regardless of their origin. In this pursuit, he dismissed numerous wrestlers whom he had initially recruited, and even his son Shane McMahon, who shared a complex bond with him, due to dissatisfaction over the 2022 Royal Rumble booking.
It’s not unexpected that he didn’t mind if those under his command were blunt or harsh in their criticisms of wrestlers, given Cornette’s well-known gruff and straightforward demeanor. Throughout the years, Cornette, known as one of wrestling’s toughest personalities, was hired by McMahon on multiple occasions. For a significant period, he even oversaw WWE’s main developmental territory, where he mentored John Cena, Brock Lesnar, Randy Orton, and Batista, among other notable figures.
It’s evident that he required sincerity from Cornette and although he didn’t follow his suggestions regarding Sable (or later Rikishi), he admired his insightful views on others. In fact, it’s apparent from the talent assessments that for a handful of other performers, he did indeed listen to him.
Among the talent evaluations Cornette read, his positive opinions on certain performers stood out. It seemed all those evaluated were potentially facing termination, but Cornette strongly advocated for Billy Gunn, Road Dogg, and Bradshaw. He suggested to McMahon that Gunn and Road Dogg had potential to become future tag team champions, while he thought Bradshaw would be better utilized as a tougher, more hardcore character.
McMahon seemed to approach success in a comprehensive manner, not solely focused on ensuring one character’s triumph or making something particular thrive. He was willing to provide performers numerous opportunities if he believed they had great potential. Instead, his approach was about adjusting the available resources to consistently discard what wasn’t effective, creating room for exploration of ideas that might prove successful.
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2025-06-25 17:39