Disney+ Will Do Something It’s Never Done Before for Fantastic Four: First Steps

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To generate excitement for the debut of “The Fantastic Four: First Steps“, Marvel Studios and Disney+ are joining forces to do something unprecedented. On Monday, July 21st at 7 p.m. PST, the blue carpet premiere event for the film will be broadcasted live on the streaming platform. As reported by “The Wrap“, Disney+ subscribers will get a special sneak peek of “First Steps“, along with interviews featuring cast and crew members. Some of the notable attendees include actors Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach, director Matt Shakman, and Marvel Studios president Kevin Feige.

If you’re unable to catch the live premiere, don’t worry! The entire event will be accessible for streaming later on. This is quite a change from previous premieres where fans could only see brief interview clips shared by media outlets present at the event. Now, they’ll have the opportunity to watch the whole thing in real-time.

The Fantastic Four: Initial Ventures” marks Marvel’s third major film release of the year, serving as a crucial installment in their Multiverse Saga. This film introduces a fresh set of characters who will significantly contribute to future blockbusters like “Avengers: Doomsday” and “Avengers: Secret Wars“. The promotional materials highlight the impending clash between the Fantastic Four and Galactus, who seeks Reed Richards and Sue Storm’s son, Franklin.

Initially, ‘First Steps’ serves as Marvel’s opportunity to recover from a somewhat turbulent box office performance this year. Both ‘Captain America: A New World’ and the upcoming ‘Thunderbolts’ struggled during their theater releases, leading some to suggest that Marvel might need to adjust their film approach in the future. Following the premiere of ‘First Steps’, fans will have a considerable gap before the next Marvel Cinematic Universe film, with ‘Spider-Man: A Fresh Start’ set for release in July 2026.

The unique approach Marvel and Disney are taking for the launch of the Fantastic Four suggests they aim to present the reboot as a significant “event” rather than just another release in the MCU. This strategy is intended to engage Disney+ subscribers, spark enthusiasm for First Steps, which could positively influence its box office success. With two recent blockbusters, Jurassic World Rebirth and Superman, having dominated the box office, offering a special preview of First Steps might tempt casual viewers to consider it worth watching after they’ve already seen these other major releases.

It’s intriguing to consider if the current approach for Marvel Studios premieres could become standard. If the Fantastic Four event turns out to be a success, it might be reasonable to expect something similar for Spider-Man: Brand New Day (Sony might find this beneficial given their partnership with Disney), as well as Avengers: Doomsday. Livestreams could serve as the climax of extensive marketing campaigns in these cases. It’s possible that other Disney releases will also receive such treatment. Star Wars enthusiasts would likely appreciate a red carpet event for The Mandalorian & Grogu to mark the franchise’s comeback on the big screen.

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2025-07-17 17:39