Marvel Studios is preparing to release Avengers: Doomsday this December, and they’re approaching the film’s promotion in a new way. This will be the Avengers’ first major movie since the hugely successful Avengers: Endgame in 2019. While the new film will feel familiar to fans, some important changes are already apparent in the marketing materials released so far.
The initial trailers for Avengers: Doomsday have done something unprecedented in the Marvel Cinematic Universe – they’ve broken an 18-year pattern. This new Avengers film, which promises a journey across the multiverse, marks the first time Robert Downey Jr. has been a major star in a Marvel movie without being the central focus of the promotional materials.
This is a big departure from how Robert Downey Jr. has been presented in Marvel movies before, as his face has always been a major draw for audiences.
This Marvel film marks a new direction for the veteran actor. At 60, he’s returning to the superhero world, but this time as the villain. He won’t be playing the familiar role of the wealthy and brilliant hero; instead, he’s taking on the part of Doctor Doom, a powerful and frightening character determined to control the entire Marvel Multiverse.
So far, Marvel Studios hasn’t shown Robert Downey Jr.’s character in any of the trailers or previews for the movie, choosing instead to highlight the main heroes.
Recent promotional material has featured glimpses of characters like Chris Evans’ Captain America, Chris Hemsworth’s Thor, the X-Men from the Fox universe, and characters from Wakanda and the Fantastic Four.
Most people expect the upcoming trailer for Doomsday to finally reveal Robert Downey Jr.’s Marvel villain, but for now, his character and Downey’s involvement are being kept under wraps – aside from some possible leaks that have surfaced online.
Robert Downey Jr. has been the face of Marvel’s Cinematic Universe ever since the first Iron Man film in 2008. As a key figure in building the MCU from the ground up, it’s natural he was prominently featured in all the promotional materials, a pattern that continued with each Iron Man sequel.
He later became a founding member of the Avengers in the Marvel Cinematic Universe. This meant he, along with Chris Evans’ Captain America and Chris Hemsworth’s Thor, would be prominently featured and receive top billing in any Avengers movie they appeared in.
Robert Downey Jr.’s portrayal of Tony Stark ended with his character’s death in Avengers: Endgame, which appeared to conclude his time in the Marvel Cinematic Universe. While the latest film, Doomsday, still features Captain America (Steve Rogers) and Thor prominently, it moves forward without Tony Stark, acknowledging Downey Jr.’s character is no longer part of the story.
The latest Avengers film, Avengers: Doomsday, arrives in theaters on December 18th. Directed by The Russo Brothers, the movie features a new team of Earth’s greatest heroes who must team up with characters from different universes to face the powerful villain, Victor Von Doom.
Why Doomsday’s New Marketing Strategy Makes Sense
Despite the unusual marketing approach for Avengers: Doomsday, leaving out Robert Downey Jr. is a surprisingly logical decision.
I wouldn’t have been shocked if Marvel had thrown Robert Downey Jr.’s new villain into the first Doomsday trailer – he’s a huge star, and that’s usually how they build excitement. But honestly, I think it’s smart they’re holding back. It feels like a better approach, and it’s definitely got me even more curious about the movie.
Robert Downey Jr.’s return to the Marvel universe as Doctor Doom generated a lot of excitement. The announcement of his involvement was big news for fans, and they’re eager to see him in the role.
For now, the initial trailers should focus on introducing the other characters who will be part of this team-up across the multiverse. While revealing Doctor Doom will happen eventually, Marvel can hold off on that surprise for later.
It’ll be fascinating to see how much longer Marvel keeps the main villain a secret. They still need to showcase several superhero teams in their promotional materials. Will these teams get their own trailers, like some of the other characters have? Or will all future marketing focus solely on the villain?
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2026-02-08 07:05