In the latest episode of the Heroes Journey Podcast, Sean O’Connell and Sierra Nutkevitch discuss a strange marketing choice: Marvel skipping the Super Bowl for trailers. They question if avoiding a major event like the Super Bowl will hinder efforts to revive the Marvel Cinematic Universe, especially since Marvel needs to attract viewers who aren’t already fans. The lack of any official trailer or posters for the upcoming Spider-Man film, relying only on leaked set photos, isn’t creating excitement—it’s creating a void.
The hosts explore possible reasons for this strategy, such as Marvel believing it doesn’t need traditional marketing, a delayed trailer release, or a plan for a bigger reveal later at events like Comic-Con. They also highlight successful, low-cost marketing tactics, like the way the show Supergirl used puppies to gain attention.
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2026-02-09 23:38