Marvel’s Genius Marketing for The Fantastic Four: First Steps – A Lesson for Other Studios

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It’s worth considering that other film studios might want to learn from the promotional strategies used for “The Fantastic Four: First Steps.

In reference to any upcoming Marvel film, chances are you’ll find yourself immersed in marketing from various angles. Be it the upcoming Avengers movies set for release in a few years or other high-profile series such as Spider-Man: New Dawn, we can expect an onslaught of advertisements, billboards, and similar promotional materials.

Indeed, The Fantastic Four: First Steps’ marketing strategies have left me utterly amazed, and I simply cannot help but share my thoughts on the subject.

Marvel Has Done Well With Its Marketing, But Fantastic Four Has Gone A Step Further With Its Magazine Images And More

Marvel has consistently shone in its marketing strategies, and during the Infinity Saga of Marvel movies, it seemed less necessary to market them intensely as Marvel films were more like communal events rather than individual releases. However, since Endgame, while we’ve had close calls with films like Deadpool and Wolverine, and delightful fan-service in Spider-Man: No Way Home, nothing quite compares to the extraordinary marketing campaigns of the past.

In an innovative way unlike any other Marvel movie I’ve considered, The Fantastic Four: First Steps has significantly upped the ante in its promotional strategies.

For journalists, the press materials are typically presented in a retro 1960s typewriter style, which is quite impressive. However, for the general public? It’s been an absolute blast!

In a distinctive manner not commonly observed in other Marvel movies, the marketing strategy has made this team appear as a standalone brand within their own universe. For instance, consider an ad for the movie on a magazine cover featuring The Thing, surprisingly gracing the cover of Men’s Health Magazine (as discussed by DiscussingFilm).

1. “What an original idea, I’m really fond of it!”

2. “It’s incredibly creative and I adore it! By the way, you wouldn’t believe this, but the film has teamed up with Zillow – yes, Zillow! And guess what? You can actually see the Baxter Building from the movie if you take a look right here!”

The amount of work that has gone into this campaign is on a whole new level.

It Makes The Movie That Much More Anticipated

Look, the upcoming The Fantastic Four: First Steps has been anticipated for years at this point.

There’s a sense that Marvel hasn’t nailed this narrative perfectly before, yet it appears as though everything is coming together beautifully in terms of casting and plot – despite the unfortunate omission of John Malkovich’s character – making it a highly anticipated movie for many fans.

Instead, the marketing strategy adds a great deal of excitement. It’s evident that Marvel is investing heavily in this movie and establishing strategic collaborations, which strongly suggests their high level of commitment towards this film.

That’s invaluable in today’s modern movie world – and something I totally love.

Other Movie Companies Need To Take Notes And Allocate The Proper Marketing Budget

It would be beneficial for film studios across the board to pay attention to this approach. Indeed, it’s a form of advertising that resonates with today’s audience.

As a movie enthusiast, I often ponder why films similar to “Elio” struggle at the box office, and my theory is that it’s due to the traditional approach of screening trailers before YouTube videos or television broadcasts, and banking on word-of-mouth alone. However, in today’s digital age, such strategies might not suffice.

To ensure a movie becomes a blockbuster success, it’s crucial to think creatively and explore unconventional approaches. Traditional advertising methods like TV commercials are becoming less effective due to the increasing trend of ad-skipping and decreasing cable subscriptions among younger audiences. What we need now goes beyond mere innovation; it’s about crafting something truly extraordinary.

This advertising strategy is top-notch for the Barbie marketing squad, comparable to the Wicked pink-and-green team’s omnipresence in November 2024. It’s exceptional marketing, and I can’t wait to see more film companies emulate this approach.

I’m really looking forward to watching “The Fantastic Four: First Steps”. By the way, I thought it might be fun to take a peek at the Baxter Building as well.

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2025-07-19 14:08