Following the announcement that Gears of War: E-Day and Clockwork Revolution will only be available on Xbox consoles, players are eager to see if more games will be exclusive to the Xbox Series X/S. However, according to Xbox division CEO Asha Sharma, it might be a while before Xbox can commit to releasing many more console-exclusive titles.
In a Fortune interview, Sharma discussed the company’s standing as the second-largest publisher globally. She explained that their plans for growth sometimes clash with Microsoft’s Xbox strategy of becoming a broader platform, which needs more exclusive games. Sharma also admitted the company isn’t currently doing very well financially, and they’re cautiously exploring exclusive releases to see what works.
We’re one of the top two game publishers globally, and we want as many people playing our games as possible. A larger player base makes us stronger. However, we’re also evolving into a platform, and most platforms offer exclusive content and services, so that’s something we’re considering as well.
We’re embarking on a turnaround for the business, as things aren’t currently going well. We’re starting small by launching a couple of unique, exclusive products. As the business improves, we plan to expand our offerings.
It’s noteworthy that her recent statement about being the second-largest publisher globally mirrors her earlier comments on releasing games only for XBOX. She discussed this balance – being both a platform provider and a game publisher – during a Bloomberg Live event, explaining the difficult position the company faces.
Okay, so as one of the biggest game companies out there, we really need our games to reach as many players as possible. But we’re also trying to build something more than just a publisher – we want to be a full-on platform, like Steam or Xbox. And to do that, we need games people can’t get anywhere else – exclusives. We’re seriously looking into how to make that happen.
This was said before it was officially announced that Gears of War: E-Day and Clockwork Revolution will only be released on PC and Xbox Series X/S, and won’t be available on PlayStation 5 or Nintendo Switch 2.
So, I was reading about Xbox’s future, and apparently, things are really starting to take shape! Their strategist, Matthew Ball, said this is just the first step. They’ve actually built a whole system for deciding which games will be exclusive to Xbox and which ones they’ll release on other platforms too. It sounds like they finally have a clear plan for how to handle game releases, which is awesome!
We deliberately announced two titles to make it clear this wasn’t a single, limited-time event or just a celebration of a milestone,” he explained, referencing Gears of War: E-Day and Clockwork Revolution. “We wanted to show this isn’t just about celebrating 25 years; it’s about Gears’ 20th anniversary and our return to Xbox with an exclusive reveal. This is the beginning of a larger plan.”
He also explained that releasing games exclusively for Xbox makes the platform more appealing to players who have already invested in Xbox consoles and games, increasing the value of their purchase.
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2026-06-10 15:11