A statement made by Sony’s Senior Vice President, Sadahiko Hayakawa, that seems unrelated to its original context, has once more stirred up surprise among the community of PlayStation 5 enthusiasts.
Following the release of the most recent earnings report by the Japanese conglomerate, a question regarding the company’s recent investment in Bandai Namco and its strategic approach to Intellectual Property (IP) growth was addressed by Hayakawa, as posed by the newspaper Nikkei.
In his translated comments, he noted that the company is transitioning from a focus on hardware to a model centered around community interaction.
Following the announcement that Helldivers 2 will be released on Xbox Series X|S, along with the company’s recent hire of a Senior Director for Multiplatform, some interpret this move as a sign that Sony may be moving away from exclusive titles.
Instead, the complete translated transcript provides a lot more detail than what can be gathered from social media responses might suggest.
Appreciate your inquiry! Essentially, our focus has been transitioning towards creative endeavors, which includes our investment in Bandai. Approximately 60% of our combined earnings come from entertainment businesses, indicating a growing emphasis on creativity within our business portfolio.
Moving forward, in terms of electronics and television, there’s a transition happening from output devices to creation devices like digital cameras. This shift contributes to greater stability in profitability and revenue, as well as an increase in our overall performance productivity. Meanwhile, in the music industry, we’ve seen acquisitions such as music streaming platforms and EMI Music Publishing, expanding our musical catalog.
In my previous speech, I highlighted the shift in the gaming industry from a hardware-focused business towards one that prioritizes community engagement. This change has been on the rise, and now as we delve deeper into entertainment creation, our stability, productivity, and performance are all seeing an uptick. While this increase might not be directly attributed to these changes, there are other areas where we’re experiencing growth.
Specifically, our music publishing and the acquisition of a music catalog, as well as the purchase of Crunchyroll, are showing significant advancements. As a result, our business portfolio is expanding, and we’re enhancing our profitability.
So what exactly is Hayakawa talking about here?
Essentially, what he’s trying to say is that while Sony initially focused on electronics, it now earns about six out of ten dollars through its entertainment divisions, such as music and gaming.
In the past, the company has emphasized that it’s moving away from just selling hardware and placing more value on the number of monthly active users instead, as a key performance indicator at this point in time.
Furthermore, it’s dedicated to increasing the global presence of its gaming brands, extending them to various platforms outside PlayStation, such as the critically acclaimed TV series based on The Last of Us.
As a devoted fan, I’m thrilled to share that the company has been actively working on expanding its gaming presence. This involves bringing its games to various platforms, with mobile being a long-term goal. Moreover, they have already initiated the process of porting most of their titles to PC. Furthermore, glimpses of their software have been announced for consoles like Xbox and Nintendo Switch.
However, just like every time, it’s a finely tuned juggling act that Sony acknowledges. Previously, the head of PlayStation Studios, Hermen Hulst, expressed the need for the company to approach their franchises’ transition away from console with great care and thoughtfulness.
In their recent financial report, the manufacturer announced extraordinary earnings from their PlayStation division, amassing an impressive $1 billion in operational profit during the quarter spanning from April to June 30th.
Most of that money came from the tremendous success of their console, which has sold over 80 million units globally.
Indeed, Sony is definitely expanding its horizons and aiming to broaden the influence of its various brands. This expansion involves multiple strategies as Sony starts to evaluate its achievements not only by the sheer volume of hardware sales, but also considering other factors.
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2025-08-07 20:37