Anime‘s popularity has been expanding annually, not just in Japan but globally. Technology now enables fans to access the newest anime episodes and manga chapters at lightning speed, sometimes reaching the West simultaneously with the East. The coronavirus lockdowns fueled an increased interest in anime, and even after the lockdowns were lifted, this fascination persisted. In a recent study, it was disclosed that anime experienced one of its most successful years ever, with growth so substantial that analyzing the data might leave fans momentarily bewildered.
2023 marked a record-breaking expansion for the anime industry, witnessing an impressive 14% increase compared to the previous year across various sectors such as merchandise, music, and related fields. Surprisingly, the foreign anime market surpassed Japan’s share with a 51.5% hold on the total market value, indicating a growing global interest in anime. This exciting time for anime enthusiasts signals new opportunities for industry growth.
[RELATED: Anime Is More Popular Than the NFL With Gen Z, New Data Shows]
Breaking Down The Stats
Approximately 72% of profits in the anime industry are generated primarily by Japan and North America. Streaming platforms account for approximately 6% of the total revenue, demonstrating the impact of technological advancements on the medium. Notably, Netflix earned more than $2 billion USD from anime alone, with Crunchyroll bringing in slightly over $1 billion USD. Hulu came in third, followed by Amazon Prime Video in fourth. Both Disney+ and MAX have also made significant contributions to the industry, along with other international streaming platforms.
In his latest remarks, Douglas Montgomery, former head of the Japan America Society of Southern California, stated that anime significantly contributes to ancillary markets like consumer goods, gaming, and live events. These sectors have a ripple effect on the global economy. By leveraging these interconnected industries, the anime sector can unveil vast economic opportunities and stimulate innovation that transcends conventional media boundaries.
The Anime Streaming Wars Continue
Members of Generation Z have enthusiastically embraced anime, to the point where it was reported last year that more of them were watching anime productions than the National Football League. Interestingly, the NFL has begun to venture into the world of anime recently, organizing special events featuring the Straw Hat Pirates for 2025 and producing team trailers that portray players as anime characters.
Via Parrot Analytics
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2025-01-09 21:10