The Barbenheimer Effect: Why the Wicked, Gladiator II Box Office Pairing Just Works
This weekend’s box office lineup is evoking a sense of deja vu from last year, with simultaneous releases of “Wicked” and “Gladiator II”. The choice of films couldn’t have been more disparate: “Wicked”, a musical fantasy based on the popular Broadway play, contrasted sharply with “Gladiator II”, an action-packed historical sequel to the classic 2000s film “Gladiator”. While simultaneous releases aren’t unheard of, it’s difficult not to be reminded of the cultural sensation that was “Barbenheimer” as we await the box office figures.