Take-Two Doesn’t Believe Offering AAA Titles on Subscription Services Day and Date is “Rational”
In recent years, many publishers have experimented with releasing major titles on subscription services like Game Pass on the day they come out. However, one notable exception is Take-Two Interactive, the company behind Rockstar Games and 2K. So far, Take-Two has consistently refused to adopt this business model, claiming it doesn’t align with their strategies, and there’s no sign of them changing course any time soon.