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Just like the previous winner, Dean Franklin, this year’s candidates will face a series of challenging tasks. They’ll be traveling around London and further afield to prove their skills in branding, sales, and negotiation.

Once again, the contestants are entering the boardroom with detailed business proposals, hoping to impress Lord Sugar and his advisors. These advisors will carefully evaluate each plan through a series of challenges.

Harry Clough is one of the people running, and he thinks he strikes a good balance between being driven and having a sense of humor.

Wolf Alice released their first album, My Love Is Cool, in 2015, and it reached number 2 on the UK charts. Their second album, Visions of a Life, also hit number 2. More recently, in 2025, they put out their fourth studio album, The Clearing, and supported it with a tour.

Carrington Saunders is one of the candidates, and she believes growing up in a divorced family instilled in her a strong work ethic and the ability to bounce back from challenges.

Rajan Gill is one of the candidates, and he’s confident he’ll work harder than anyone else. He feels Lord Sugar’s investment isn’t just a possibility, but a necessity for his success.

I’m so excited for this week’s challenge! It starts right away with one of my favorite tasks – the buying challenge, and it’s taking place in Hong Kong! The pressure is definitely on from the beginning.

The new candidates will be competing just like past winners Rachel Woolford (2024) and Dean Franklin (2025), facing a series of challenging tasks to test their skills.

For the next 12 weeks, Lord Sugar, along with his trusted advisors Baroness Karren Brady and Tim Campbell, will eliminate candidates one by one until only one remains. The last candidate standing will receive a significant investment from Lord Sugar that could transform their life.

This week on the show, the candidates are in Hong Kong facing the classic task of buying goods. They’ll have to navigate unfamiliar surroundings, work quickly, and demonstrate strong business skills to succeed.