Best Christmas adverts 2025: from John Lewis’s tear-jerker to Boots’s fairytale

I can really feel the change in the air – the nights are getting darker, and Christmas is almost here! Now we’re just waiting for the shops to launch their Christmas displays and get us all in the festive spirit.

The holidays are a hugely profitable time for stores, as many people shop for gifts. It’s crucial for retailers to ensure they’re top-of-mind when customers are getting ready for Christmas.

Last year’s advertising was really diverse, with everything from charming campaigns like Barbour’s featuring Shaun the Sheep, to captivating and mysterious ads like the two-part series from Waitrose.

The John Lewis Christmas ad is always a popular topic of conversation, and this year it’s arrived earlier than usual.

Needless to say, it’s beginning to look at lot like Christmas.

Save this page and check back often! We’ll be adding the most popular Christmas ads from around the UK as they are released for 2025.

John Lewis: Where Love Lives

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I saw John Lewis released their Christmas ad really early this year! It’s a really touching story about a dad and his son, and it’s definitely pulling at my heartstrings.

A son gets his dad a gift, and though he’s worried about how it will be received, it’s a huge hit. The vinyl record reminds his dad of his fun-filled days going clubbing in his youth.

It turns out that you don’t need to have the words, so long as you can provide a thoughtful gift!

The advertisement features two versions of the song “Where Love Lives”: the original by Alison Limerick and a version by Labrinth.

Morrisons: A Year in the Making

Morrisons’ Christmas advert highlights the extensive work that goes into producing our food, showing it takes months of effort to get it from the farm to our tables – much earlier than people realize!

The Christmas ad features the song “Stop the Cavalry” and shows everyday customers spotting farmers and growers still hard at work preparing for the holidays, even on sunny days.

Matt McLellan, Morrisons’ Customer, Data & Marketing Director, explained that this year’s Christmas advert showcases the journey of their festive food – like their famous mince pies and smoked salmon – from creation to store shelves, highlighting the dedication of both Morrisons staff and the food producers who make it all possible.

At Morrisons, we specialize in fresh food, and we’ve been working all year to make your Christmas extra special. That means growing, harvesting, baking, preparing, and planning everything needed to help our customers enjoy the holidays.

Debenhams: Christmas Delivered

The 2025 Debenhams Christmas advert features appearances from celebrities like Peter Crouch and Judi Love, among others.

A quiet British street bursts with holiday cheer when it’s unexpectedly turned into a dazzling parade featuring many famous British stars.

Debenhams is kicking off the Christmas season early, and Peter Crouch is enthusiastically encouraging everyone to embrace the festive spirit!

Dan Finley, CEO of Debenhams Group, described the company’s latest Christmas campaign, ‘Debenhams Delivered,’ as bringing the wonder of Christmas directly to people’s homes.

Ultimately, it’s about bringing people together and creating joyful moments, making it easy to find everything for the holidays in one spot. The film, featuring personalities like Olivia Attwood, Peter Crouch, and Judi Love, embodies classic British warmth and humor. We hope our customers experience that same festive sparkle and magic this Christmas.

Sainsbury’s: The Unexpected Guest

Sainsbury’s Christmas ad features a special guest – the Big Friendly Giant! The ad highlights the supermarket’s commitment to making good, affordable food accessible to everyone.

Sainsbury’s employees are joining forces with the Big Friendly Giant to prevent a greedy giant from gobbling up all the tasty food.

At the close of the commercial, Annie gently reminds viewers that there’s always space for others during the Christmas season.

Radha Davies, Marketing Director at Sainsbury’s, explained that the company aims to make Christmas special for its customers. Sainsbury’s is prepared to help people with everything they need for the holidays, offering a wide range of high-quality ‘Taste the Difference’ food – from impressive main courses to delicious desserts – making entertaining easy and enjoyable, no matter what happens.

We were thrilled to work with the Roald Dahl Story Company again this year. Everyone loves The BFG, and he was a wonderful way to help our team member Annie provide excellent service to our customers. We aimed to create a feeling of warm, happy memories, like a classic Christmas story.

We’ve captured that happy feeling in our new food line, making it easy for families and friends to share special moments. We offer tasty, high-quality choices that everyone will enjoy, no matter their preferences or budget.

Asda: A Very Merry Grinchmas

The beloved Grinch is back in Asda’s cheerful Christmas ad, set to a unique rendition of the classic song ‘Let it Snow’.

This ad plays on the idea that everyone has a difficult or grumpy family member, especially during the holidays. But Asda suggests their great quality and affordable prices can help keep the peace!

The Grinch’s heart softened thanks to Asda’s great prices, helping him become his normal, loving “dad” self again.

Asda’s Chief Customer Officer, Rachel Eyre, announced the launch of this year’s Christmas campaign, saying they understand the holidays can be expensive, but they’re excited to bring some Christmas cheer anyway.

This year, our goal is to help everyone have the joyful and celebratory Christmas they deserve, backed by Asda’s great prices. We believe that if we can spread Christmas cheer even to the biggest skeptics, our combination of fantastic products and unbeatable value will make this Christmas truly special for everyone at Asda.

Boots: Gift Happily Ever After

The new Christmas advert from Boots features Puss in Boots searching for the perfect gifts for his fairytale friends – Rapunzel, Snowy, Cinderella, and Prince Charming – before the Snow Queen’s big ball.

Puss needs to buy gifts from Boots for his friends: a hair styling tool for Rapunzel, a lip set for Snowy, perfume for Cinderella, and a cordless mirror for Prince Charming.

Everyone was thrilled with the presents and happily went to the ball. The Snow Queen received a particularly nice gift – cozy hand warmers – and it was clear someone had put a lot of thought into gifts for all the characters.

According to Laura Gooday, Marketing Director at Boots, this year the company is focused on helping customers find wonderful gifts. Their new campaign, featuring Puss in Boots and other fairytale characters, highlights Boots as the ideal place to shop for everyone on your gift list.

We’ve added over 50 new gifting brands this holiday season to give you even more choices! You’ll find exciting new arrivals like White Fox, popular brands such as Made by Mitchell and Beauty of Joseon, and gifts from customer favorites like Bubble, LANEIGE, and No7 – plus so much more, ensuring there’s a perfect present for everyone on your list.

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2025-11-04 21:06