Canadian wellness firm approves plan to add $1M of Bitcoin to treasury

As a seasoned investor with a keen eye for spotting promising trends, I find the recent Bitcoin treasury strategy adoption by companies like Jiva Technologies intriguing. Having navigated through various market cycles and witnessed the evolution of digital assets, I can’t help but see parallels between the early days of the internet and the current state of cryptocurrencies.


In simpler terms, the tech company specializing in wellness and plant-based products, Jiva Technologies, has now approved an investment plan worth up to $1 million in Bitcoin, making them one of the latest corporations adopting a Bitcoin treasury strategy.

Lorne Rapkin, CEO of Jiva Technologies, commented on November 25th that as Bitcoin increasingly becomes recognized and trusted as a significant investment class, it presents an exceptional chance for us to fortify our reserves with a robust and forward-thinking asset.

Rapkin mentioned that the “built-in scarcity and limited quantity” of Bitcoin make it a contemporary safeguard against inflation and a reliable refuge during periods of economic turmoil.

He cited the potential for favorable regulatory frameworks and increased institutional adoption, highlighting the recent wave of Bitcoin exchange-traded fund inflows, which have now totaled more than $30 billion since launch.

This emphasizes the unique benefits of Bitcoin, leading us to think it’s a perfect fit for corporate treasuries looking for inflation-proof repositories of value,” he stated.

Based in Canada, Jiva Technologies concentrates on developing thriving digital wellness networks and designing engaging real-life spaces, prioritizing collaborations to boost wellness businesses.

The business, previously known as PlantX Life until a change in early November, manages and runs Bloombox Club, an online platform for delivering plants to homes across the U.S., UK, and Europe.

November 11th marked the announcement of a collaborative project by our company and Kale Coin (KALE), an innovative cryptocurrency developed on the Ethereum platform, tailor-made for the health and wellness sector.

Jiva stock spiked 36.4% to $0.33 following the announcement, according to Google Finance. 

As a researcher, I’ve recently found ourselves among the expanding circle of firms choosing to allocate part of our corporate strategy into Bitcoin investments.

On November 25th, the video-sharing platform Rumble, an alternative to YouTube, declared their intention to incorporate Bitcoin into their financial assets. This decision was supported by the board of directors, who authorized up to $20 million from the company’s surplus cash reserves for BTC investment.

On November 20th, the biopharmaceutical firm Hoth Therapeutics invested up to a million dollars in Bitcoin, emphasizing its resistance to inflation and its potential as a valuable asset store.

On November 18th, the artificial intelligence company, Genius Group, made a move by investing 110 Bitcoins worth approximately $10 million into their treasury reserves.

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2024-11-26 08:57