At Cannes Lions, it’s not simply about receiving awards or discussing ads; it’s about the people you connect with, the platforms you speak from, and the vibrant locations where the most exciting events take place.
This year, the Croisette was abuzz with excitement, and Brand Innovators managed to capture everyone’s attention with a week-long event that left quite an impression. During the day, there were VIP CMO discussions, while evenings brought celebrity appearances and surprise musical performances. As a result, it became the must-visit spot during Cannes.
Partnering with Perion, Shutterstock, and Snapchat, Brand Innovators transformed three notable locations – Rado Beach, the elegant LVMH Villa, and the famous Armani Caffè – into centers for intellectual discourse during the day and festive events at night. Attendees exchanged ideas with top marketing executives from Fortune 100 companies, enjoyed drinks under the starlit sky, and found themselves in high-demand social gatherings that extended into the late hours of the evening. It was a glimpse of Cannes at its finest – intelligent, sociable, and indelible.
Club Cannes: The Party Everyone Was Talking About
On Monday evening, attendees enjoyed a private dinner accompanied by an unexpected show by none other than Jon Batiste. Through a partnership with Universal Music Group, he shared the tales behind his songs and later took the stage, offering insights into his music.
On Tuesday, Wyclef Jean and Chad Ochocinco raised the excitement level with an electrifying performance and a surprising visit, respectively. The lively set from Wyclef kept the crowd energized, while Chad Ochocinco made a cameo appearance to take selfies and continue the festivities.
This is the twelfth time that Brand Innovators has participated at Cannes Lions, and this year, they presented their most extensive lineup yet. Over 100 brand representatives spoke, along with a diverse crowd consisting of Chief Marketing Officers, creative professionals, and individuals who are deeply involved in popular culture.
It was equal parts strategy and star power — and exactly what Cannes needed.
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2025-06-26 02:23