UBS Joins the Crypto Party: $200K Bitcoin, Anyone?

According to Bloomberg (yes, the same Bloomberg that makes us feel bad about our 401(k)s), UBS is planning to let its private bank clients in Switzerland play with Bitcoin and Ethereum. Because if there’s one thing rich people love, it’s being early adopters of something they’ll later claim they were skeptical about. Next up? Possibly clients in Asia-Pacific and the U.S., because why let geography stop the crypto train?





