Smile 2 Viral Marketing Kicks Off in The Most Appropriate Place Possible
On October 18th, “Smile 2” hits theaters and it seems that the promotional efforts for this horror sequel may have started in an exceptionally fitting manner: at the MTV Video Music Awards (VMAs). Last Wednesday, the 2024 VMA ceremony took place, and viewers tuning in from home couldn’t help but notice something a bit odd – and downright spooky – during the show. At one point during LL Cool J’s performance, as the camera panned through the cheering crowd, a woman was spotted standing motionless amidst the audience with an extremely eerie and unsettling smile on her face, reminiscent of the chilling smiles seen in trailers for “Smile 2”. You can watch the moment yourself, shared by a fan on social media, below.