Dispatch creative director says generative AI isn’t a solution for creative problems — “Maybe it’s a creative one if you aren’t creative.”

In a recent interview with GamesIndustry.biz, creative director Nick Herman discussed the game’s strong sales – exceeding one million copies by November – and shared his thoughts on using artificial intelligence for voice acting. Herman emphasized that AI can’t replicate the quality of human performance, specifically highlighting actor Jeffrey Wright’s portrayal of the character Chase. He explained that Wright, along with the entire cast including Aaron, brought unexpected depth and elevated the game’s story in a way that AI simply couldn’t achieve.

Battlefield 6 boldly claims it’s the “best-selling shooter game of the year,” even though Call of Duty: Black Ops 7 just came out — will its lead hold?

The game’s strong sales numbers, especially its performance as the top seller on Steam for several weeks, clearly show it’s been a huge commercial win for EA, particularly in its first month. Selling 7 million copies in just three days is remarkable, and it’s likely sales have remained high since then.