Following recent criticism of Crunchyroll for reportedly using AI to create anime subtitles, HIDIVE, a competing streaming service, has explained its own approach and reassured fans about its subtitling practices.
HIDIVE, a streaming service, has made it clear that all of its subtitles are created by real people, not artificial intelligence. This announcement appears to be a response to a user on X (formerly Twitter) who questioned whether HIDIVE used AI-generated subtitles – something they disliked enough to cancel another streaming service. HIDIVE directly stated they don’t use AI, emphasizing that their subtitles are crafted by a dedicated team of fans who are genuinely invested in the shows they work on, even getting emotional during endings and passionately discussing their favorite characters.
HIDIVE Statement on AI Follows Backlash Against America’s Biggest Anime Streamer
Fans quickly realized the company HIDIVE mentioned was likely Crunchyroll. Over the past week, Crunchyroll has received a lot of criticism because viewers have noticed issues with their service. The situation worsened when rumors spread online that Crunchyroll was requiring its subtitlers to use a new AI program called OOONA, instead of the popular, free program Aegisub. Combined with reports that subtitlers haven’t been paid on time, this has led many people to call for a boycott of Crunchyroll’s streaming service, which is owned by Sony.
Crunchyroll explained that recent issues with subtitle quality and content delivery were due to “internal system problems.” A company spokesperson clarified that these problems weren’t caused by changes to their subtitling process, and specifically weren’t related to new companies they were working with or the use of artificial intelligence.
Many people wondered why HIDIVE made its statement when it did, suggesting it might be a response to competition. HIDIVE posted a clarification soon after Crunchyroll announced something new at New York Comic Con. HIDIVE currently streams the first two seasons of the series, and the first season was a huge success for the platform, breaking viewership records. In a streaming landscape largely controlled by Crunchyroll and Netflix, losing access to popular content isn’t good news for HIDIVE.
Despite a recent challenge, HIDIVE has received a lot of positive feedback from anime fans for continuing to use human translators. This effort to improve quality comes as the streaming service is working to gain new subscribers and showcase its content, including popular series like *The Eminence in Shadow*, *My Teen Romantic Comedy SNAFU*, and *Made In Abyss*. As a platform owned by AMC Networks, HIDIVE is focused on staying competitive in the crowded streaming market.
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2025-10-10 21:13