2025 is expected by Dan Novaes, co-founder of the loyalty platform EARN’M, to see a trend of crypto projects and tokens combining in order to achieve the best alignment between products and market needs. This is essentially saying that in 2025, there will likely be a surge of crypto projects merging their efforts to optimize how well their offerings meet the demands of the market.
During a conversation with CryptoMoon, the executive expressed that the world of cryptocurrency is excessively congested and burdened by an excessive number of tokens being issued (over-tokenization), which has a significant impact on projects based on utility-focused alternative coins (altcoins).
In simpler terms, Novaes stated that most alternative cryptocurrencies (altcoins) haven’t been doing well compared to recently introduced coins, because the hype and value associated with them has shifted towards meme coins and trending topics.
According to the co-founder of EARN’M, the upcoming consolidation period in the cryptocurrency market resembles the consolidation phase seen in the mobile application industry, suggesting that the sector is evolving and growing more mature.
Under the new Trump administration, there’s an expectation for a rise in mergers and acquisitions among startups and innovative projects. This surge is attributed primarily to their policies of less regulation and the presence of supportive cabinet members who are pro-cryptocurrency.
2025 kicks off with several mergers and acquisitions
In January 2025, the fiat-to-cryptocurrency service provider MoonPay revealed it had taken over Helio, a digital wallet platform enabling businesses to receive crypto payments.
The $175 million purchase is set to broaden the scope of MoonPay’s offerings, enhancing the efficiency of transactions for merchants who utilize MoonPay as their payment processing platform.
On January 13th, Chainalysis, a company specializing in blockchain analysis, declared that it had purchased the fraud prevention firm, Alterya, for a sum of $150 million.
Alterya employs AI-powered agents to identify and stop fraudulent activities, with Chainalysis predicting a surge in such incidents as a result of the growing trend towards generative artificial intelligence.
As reported by Chainalysis, Alterya uncovered more than $10 billion worth of fraudulent activities in the year 2024. Notably, they have collaborated with reputable cryptocurrency companies such as Binance, Coinbase, Block, and traditional banking entities.
According to the latest Bloomberg news, Deribit – a significant cryptocurrency options trading platform – is considering various acquisition proposals. Although the platform itself isn’t actively being sold at this time, its estimated value might reach an impressive $5 billion.
Representatives from Deribit have stated that various businesses expressed interest and made investment proposals, yet they’ve chosen not to reveal the identities of these companies to the press.
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2025-01-18 20:10