From the console to the Oche — Xbox and Target Darts press ‘Start’ on an incredible new collaboration

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Xbox is releasing a new product before the end of 2024, and it’s likely something unexpected.

Imagine a dartboard that works with Xbox! Microsoft and Target Darts have teamed up, launching just before the excitement of the 2026 PDC World Darts Championship begins.

This isn’t Xbox’s first involvement with darts. They’ve been sponsoring Luke Littler, the current world champion, for almost a year, and their support seems likely to continue.

The new collection includes a limited edition dart board (which is currently out of stock), another dartboard with a distinctive Xbox-themed surround, and specially designed Xbox-branded flights for your darts.

I can’t have a dartboard anymore because I accidentally damaged my wall, a door, and the floor when I tried playing. I enjoy darts, but I’m not particularly skilled at it.

This would be an incredibly easy sponsorship to secure, if I were advising anyone. While it might seem unexpected, the partnership makes perfect sense – Luke Littler is a huge fan of Xbox, and that’s how the collaboration began. Now, he’ll be proudly displaying their logo on his chest as he competes for the world title in London again.

The main drawback is that this promotion appears to be exclusive to the UK. It’s a partnership between Target, a UK company, and Xbox UK. However, it’s a really exciting collaboration, and it’s great to see Xbox working with brands outside of the tech world.

As 2025 ends, we’ve seen some surprising Xbox merchandise, like Crocs and now… darts? It makes you wonder what Xbox has planned for 2026! And hey, Xbox team, a darts video game would be amazing – seriously, consider it!

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2025-12-10 20:39