Ghost of Yotei’s London Billboard Is One of the Coolest Ads We’ve Seen in Ages

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Ghost of Yotei comes out tomorrow, October 2nd, 2025, meaning it’s time for PlayStation’s marketing teams to really focus their efforts.

The company has a history of creating outstanding marketing campaigns and displays, and London has frequently been the location for their most impressive work. This continues with the launch of Sucker Punch’s sequel, featuring a remarkably striking two-part billboard that really grabs your attention.

The advertisement features the main character, Atsu, dramatically cutting through two posters. This action unveils both the character himself and, naturally, the game’s title.

The ripped visual effect is really striking, and we’re impressed by the dynamism of this scene. It’s a clever touch to show Atsu wielding her katana with so much power that it cuts through the billboard frames, leaves a dent in the wall, and even slices through a ‘No Parking’ sign.

Yes, it’s just an advertisement, but it’s incredibly stylish and communicates what the game is about with such ease that we feel compelled to praise it.

Here are some other great examples over the years:

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2025-10-01 13:06