Grammarly kills its perfectly good name to become ‘Superhuman’ — because nothing says originality like sounding exactly like every other AI startup

by

Grammarly, the popular writing tool many of us at Windows Central rely on to avoid embarrassing mistakes, is changing its name. The company feels ‘Grammarly’ doesn’t sound modern enough for the age of artificial intelligence. It will now be known as Superhuman, the name of an email app they recently purchased. Usually, I’d suggest avoiding names that so many AI companies are using, but perhaps I’m wrong!

Superhuman? Huh?

Grammarly’s new branding feels like a big change. It’s moved away from a simple, descriptive name – one that clearly stated what it did – and now sounds more like a self-improvement program or a software upgrade. Honestly, the name ‘Superhuman’ is a bit confusing, feels very corporate, and doesn’t really say anything about what the product *does*. As a long-time Grammarly user, I think this is a mistake. I often rely on it to fix my quickly-typed, error-filled emails! I’ve always recommended Grammarly, especially when it’s on sale, because its original name made it clear what it offered. But now, it seems the company is trying too hard to appear cutting-edge in the world of AI and has decided that being easily recognizable isn’t important anymore.

Why is Grammarly rebranding to Superhuman?

Grammarly is undergoing a major change. After acquiring both Superhuman Mail and the AI platform Coda earlier this year, they’ve decided to retire the Grammarly name and unite everything under the Superhuman brand. This includes Superhuman Mail, Coda, and a new AI tool called Superhuman Go.

Superhuman Go is designed to be a versatile AI assistant that works across popular browsers like Chrome and Edge, as well as email platforms like Gmail and Outlook. It aims to improve your writing, help you manage your schedule, find information, and offer helpful suggestions as you work – though some are comparing it to the old Microsoft Clippy, but without the personality.

We’ll have two subscription options: the Pro plan at $12 a month offers unlimited rewriting and translation in 19 languages, and the Business plan at $33 a month also includes access to the Superhuman Mail client.

This situation feels very similar to when CDKeys rebranded as Loaded. CDKeys was my go-to site for affordable game codes, but they decided earlier this year that their well-known name wasn’t good enough. “Loaded” sounds more like an old magazine or a questionable crypto app, and as I expected, people still refer to it as CDKeys.

I think the same thing will happen with Superhuman. The name is too common and will likely get lumped in with other AI tools like Perplexity and ChatGPT, without clearly showing what makes this software unique.

We’re seeing this pattern everywhere in tech – even Microsoft is aggressively integrating its Copilot AI into all its products. Ironically, in its rush to follow the latest AI trend, Grammarly now sounds as robotic and impersonal as the programs it’s designed to improve.

So, goodbye Grammarly. Thanks for helping me improve my writing and keep my job! I’m hoping Superhuman will be just as helpful.

FAQ

Wait, what happened to Grammarly?

The company felt its name was outdated and decided to rebrand as “Superhuman.” Ironically, this name is a popular choice among AI startups, making it less original than they hoped.

Why the name change?

The company says this rebranding is to bring together its acquired products, like Superhuman Mail and Coda, under a single name. But really, it seems like they’re trying to create a trendy, futuristic image – one that impresses investors but might not resonate with everyday users.

Isn’t there already a company called Superhuman?

It’s the email app, but it seems like the lawyers and branding experts who protect trademarks also need to stay employed, so they’re making a fuss.

What does this mean for Grammarly users?

The grammar checker you’re used to is still around, it just has a new name and look. It’s essentially the same tool, just with a refreshed brand.

Does this change the product?

Not exactly. The AI writing tool still exists, but it’s now offered alongside other apps the company has bought. The change in branding is mostly about how it *looks* rather than any new capabilities.

Why are people mocking the name?

The name ‘Grammarly’ worked well because it was clear, easy to remember, and directly related to the product’s function. ‘Superhuman,’ on the other hand, feels like something out of a superhero movie or a motivational workshop.

Read More

2025-10-30 00:40