Hailey Bieber Reacts to Being “Pitted Against Other People”

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Hailey Bieber is taking the high rhode in this conversation.

Now that Rhode Beauty is available in Sephora stores next to Selena Gomez’s Rare Beauty line, the founder explained why she doesn’t try to influence customers to choose one brand over the other.

Hailey recently told *WSJ. Magazine* that she finds it frustrating to be compared to others. ‘I never asked for that,’ she said. ‘When people have already decided what to think of you and created a narrative, it’s not my job to change their minds.’

Honestly, I can’t believe she’s just focusing on her beauty line, Rhode, doing well in stores! It’s…it’s like she doesn’t even *notice* she’s married to Justin, you know? *The* Justin! Selena’s Justin! It’s just…wow. She’s really prioritizing Rhode, and I guess that’s good for her, but still…

She stressed that she believes everyone can find their place, explaining that her biggest competition comes from within herself. She doesn’t see others as rivals unless she truly admires their work.

The model, who shares a 13-month-old son named Jack Blues Bieber with Justin, 31, shared that Justin is one of her strongest supporters. She explained that she thoroughly tests her products, saying, “I test them on my husband and my friends – I’m really passionate about them.”

Even though there have been rumors of a disagreement between Hailey and Selena, sparked by Selena’s relationship with Justin from 2010 to 2018, both women have quietly made it clear that they are on good terms.

Last month, Selena married Benny Blanco, and in May, she showed support for Hailey by liking an Instagram post about Hailey’s brand, Rhode, becoming available at Sephora.

After the announcement, actress Selena Gomez posted a message on her Instagram Stories from author Abbie Wiggins. The quote said, “You matter. Your voice matters. Your heart matters. You are worth so much more than you know.”

Alongside the repost, she added, “You know who you are and I’m cheering you on.”

Creating Rhode wasn’t simply a business venture for Hailey; it was deeply rooted in a desire to be genuine and true to herself.

In a 2023 interview with *Elle U.K.*, she shared her deep love for skincare. She explained that she’s dedicated to her routine and keeping her skin healthy, and she’s always been open about what she uses. She believes in sharing her knowledge and doesn’t want to keep effective skincare secrets to herself, happily discussing products that work – and those that don’t.

She explained that she always hoped people would love her products for what they were, even if they didn’t know who made them or weren’t influenced by her personal brand.

For a closer look at more celebrity-owned beauty brands, keep reading.

Rihanna truly revolutionized the beauty world with the launch of Fenty Beauty in 2017. She set a new standard by offering an impressive 40 shades of foundation, and has continued to create groundbreaking products. She’s since expanded her brands to include Fenty Skin and Fenty Hair.

Selena Gomez started her beauty brand, Rare Beauty, in September 2020. The first collection included a wide range of products – everything from foundation and brushes to lipstick, eyeliner, and blush – offering something for everyone’s makeup needs.

The Grammy-winning artist has introduced Cécred, her new haircare brand. The line includes eight products designed to cleanse, condition, and repair hair.

Beyoncé shared that throughout her life and career, she’s experimented with many different hairstyles – from natural textures to straightened looks, braids, colors, weaves, and wigs. She wants everyone to feel empowered to express themselves through their hair however makes them happy.

Lady Gaga, also known as Mother Monster, excited her fans in 2019 by launching her own makeup line, Haus Laboratories. Although she’s always been involved in the beauty world, she wanted to create products that were accessible to all. Her makeup, featuring everything from sparkly lipsticks to long-wearing eyeshadows, quickly became a favorite. In June 2022, she refreshed the brand with new products and a new place to buy them.

Actress Sarah Hyland, known for her role in *Modern Family*, recently launched Toty, a new beauty line focused on everyday essentials and, most importantly, sun protection. She explained that growing up in Colombia, she spent a lot of time outdoors and didn’t realize the importance of shielding her skin from the sun. After learning about the benefits of suncare and preventing sun damage and premature aging, she became passionate about it. Toty was created with the goal of making sun protection an easy and automatic part of everyone’s daily skincare routine – something she calls her biggest beauty secret.

Gwyneth Paltrow and her brand, Goop, are practically inseparable. Having already created a successful lifestyle and wellness company, expanding into beauty felt like a logical move. Goop now offers a wide range of high-end products, from potent face serums to innovative body care tools.

Ariana Grande’s beauty brand, r.e.m. beauty, offers a wide range of products for a stunning look, from colorful eyeshadows to lip stains that suit everyone. She’s also expanded into body care, with new lotions, washes, and other treats for your skin.

Almost ten years after starting her fashion line, Victoria Beckham, formerly of the Spice Girls, introduced her beauty brand. The collection ranges from sparkling, crystal-infused eyeshadows to premium serums, combining high-end quality with a glamorous feel.

Michelle made a scentsational foray into the fragrance market with her brand, Henry Rose.

In 2024, Michelle Henry told *Elle Canada* she started Henry Rose with a specific goal: to make a high-quality fragrance that was fully transparent about its ingredients, safe according to the Environmental Working Group’s standards, and appealing to a wide audience.

In 2022, the singer behind “Goodies” launched her own skincare brand, OAM, which stands for “on a mission.” She announced the news on Instagram, saying she was finally sharing “her secret sauce” after many requests from fans. The line includes five products boosted with vitamin C, like a serum, eye cream, and cleanser.

Tennis superstar Serena Williams recently entered the beauty world with her new line, Wyn Beauty. The collection includes a full range of makeup, like foundation, lipstick, and mascara, all in bright, eye-catching chartreuse packaging. A key feature of the brand is that it’s designed with deeper skin tones in mind from the very beginning.

Hailey Bieber launched Rhode, a skincare line, in 2022, and it quickly became popular, selling out immediately online. She then sold the successful brand to e.l.f. Beauty in 2025 for $1 billion.

Oh my gosh, you guys, Gwen Stefani *finally* launched her own makeup line, GXVE, back in March 2022, and it’s EVERYTHING! Of course, she had to include her iconic red lipstick – it’s seriously *her* color – but she also gave us these amazing everyday eyeshadows and so much more. And it doesn’t stop there! She completed the whole launch with this incredible face oil, brow stuff, and eyeliners in the most vibrant, electrifying shades ever! I need it ALL.

The popular singer recently launched her own cosmetics line, Treslúce Beauty, after working with several leading beauty brands. She began with a collection focused on eyes, including eyeshadow palettes, eyeliners, and false eyelashes. In an interview with TopMob News in September 2021, she explained that she felt creatively ready to start this new venture, saying, “I just knew the time was right.”

In January 2021, shortly after sharing the news of their pregnancy, Halsey launched their own makeup brand, About Face. The line features bold, colorful eyeshadows, shimmering highlighters, and a variety of liquid lipsticks, all designed for makeup without limitations. Halsey also created a more affordable sister brand called af94, offering beauty products for under $10.

Actress Gabrielle Union launched Flawless, a haircare line designed for textured hair, protective styles, and wigs. She and her husband, Dwyane Wade, also created Proudly, a baby care line specifically for babies with melanated skin.

In early 2020, actress Taraji P. Henson launched her popular haircare line, TPH by Taraji, which quickly delighted her fans. You can find the brand’s luxurious but affordable products at Target. Plus, Taraji continues to share helpful hair tutorials on her Instagram! She expanded her offerings in 2022 with a body care collection featuring lotions, oils, body wash, and other self-care essentials.

Supermodel Miranda Kerr recently revealed the skincare routine she swears by with her line, Kora Organics. Customers especially love products like the Noni Glow Face Oil, Noni Glow Sleeping Mask, and Noni Night AHA Resurfacing Serum. And for a little extra something special, some of the products even include crystals!

Jennifer Lopez has launched her own beauty line, giving fans access to her signature radiant look. The collection includes everything you need for healthy, glowing skin, from complexion-enhancing boosters to potent face serums.

The singer launched Keys Soulcare, a beauty line built around the idea that self-care is essential. The initial collection features three products: a soothing moisturizer, a roller with crystals, and a calming candle.

Supermodel Iman launched her makeup line in 1994, and it remains a leading brand today. It’s known for offering a wide range of products designed for people of color, including Black and Indigenous individuals.

Known for her iconic makeup looks on *The Hills*, it’s no surprise Lauren Conrad launched her own beauty collection. The first release includes lipsticks, gloss, liquid eyeliner, and other essentials. Even better, the entire line is vegan, cruelty-free, and packaged with the environment in mind.

Lisa Rinna, known for being on *The Real Housewives of Beverly Hills*, is expanding her career into the beauty world! Her first line for Rinna Beauty includes three stunning lip kits, each with a matching lipstick, gloss, and lip liner.

Inspired by Madonna’s iconic nickname and album title, MDNA Skin offers a luxurious skincare line. But be prepared to splurge – products range in price from $150 to a hefty $600.

The actress started her makeup company, Honest Beauty, in 2015, and it’s become a popular choice for many ever since. Some of the most loved products include long-lasting liquid lipsticks, a mascara and primer in one, and various face masks.

In September 2022, Blink-182 drummer Travis Barker announced that his wellness brand, Barker Wellness, now includes skincare products like face serum, eye cream, and moisturizer. He told TopMob News that he particularly loves using the Renewal Balm during colder, drier months, saying it’s full of ingredients that hydrate and revitalize skin.

The award-winning actress started her Flower Beauty line in 2013. Since then, customers have loved the brand’s richly colored blushes, moisturizing lipsticks, and long-lasting setting sprays. Best of all, most products are surprisingly affordable – they cost less than a drink!

Tracee Ellis Ross is a fashion icon known for her bold and playful style. It’s no surprise she created Pattern, a haircare line designed to meet the specific needs of people with curly, coily, and tightly textured hair. The brand itself states its mission is to fill a gap in the beauty market for this community.

Kylie Cosmetics began with popular lip kits and has since grown into a complete makeup line. In 2020, Kylie Jenner sold 51% of the company to Coty Inc. for $600 million and has continued to release new product collections.

Ever wondered how Cindy Crawford still looks so amazing? The 54-year-old says her skincare line, Meaningful Beauty, is the secret. It includes products for every part of your routine – from neck care to daily SPF and even lip plumpers.

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2025-10-14 23:18