Hardware wallet Trezor reports peak demand as Bitcoin approached $100K

As a seasoned crypto investor with over a decade of experience navigating the ever-evolving digital asset landscape, I can confidently say that the recent surge in self-custody trends is not just a passing fad but a paradigm shift in our industry. The unprecedented demand for hardware wallets like Trezor, as evidenced by their record sales during Bitcoin’s rally, speaks volumes about the maturing nature of crypto markets.


The movement toward personally managing cryptocurrencies, particularly Bitcoin approaching a value of $100,000 in recent days, has gained momentum. This is based on reports from Trezor, a company that specializes in providing hardware wallets for such assets.

There’s been a significant surge of 600% in Trezor’s weekly wallet sales, as reported by the company to CryptoMoon on November 27, coinciding with Bitcoin’s (BTC) impressive rally that pushed its price to an unprecedented high of over $99,600.

On November 22nd, when Bitcoin attained its all-time peak value of $99,645 as per CoinGecko records, Trezor experienced its most successful sales day, surpassing the prior record set back in May 2023.

Danny Sanders, Trezor’s top commercial officer, attributes the significant increase in requests for Trezor hardware crypto wallets to several key factors, such as the results of the recent U.S. presidential election.

A “complete change” in crypto regulation approach

The surprising win of Donald Trump in the U.S. presidential election in November has significantly influenced the cryptocurrency market, leading to an increase in interest for personal crypto wallets such as Trezor due to heightened demands for self-storage solutions.

The election has signified a “full shift” in the regulatory stance, transitioning from a “hostile climate” to a “favorable one,” as stated by Sanders. In simpler terms, he’s saying that the approach towards regulation has changed dramatically, going from being unfriendly to being supportive.

He mentioned that it would provide clearer guidelines, resulting in a better business landscape and potentially higher acceptance by institutions within this area.

Regarding the significant impact of the U.S. election on cryptocurrencies, Sanders noted that Trezor’s market share from U.S. buyers has remained relatively stable, suggesting minimal shifts in demand from American users.

In essence, the enhanced American market conditions persistently push prices to record highs, thereby stimulating worldwide interest in self-storage solutions, as more people join this sector,” the executive explained.

BTC halving and macro climate also played a role

Besides the US election, other significant factors influencing the current bull run in the cryptocurrency markets include Bitcoin’s upcoming fourth halving in April 2024 and broader economic trends.

In terms of seasonal trends and following the four-year cycle, it was anticipated that prices would rise approximately six months after the halving event, according to Sanders.

It has been observed that central banks in both the U.S. and Europe are contributing to the influx of liquidity into cryptocurrencies by reducing interest rates. This was further emphasized.

“The Trump presidency fuelled the price appreciation of Bitcoin further but it is not the only reason for the renewed interest and price appreciation.”

Crypto leaving exchanges is a good sign for self-custody adoption

A substantial decrease in Bitcoins held on exchanges might indicate a growing trend toward personal custody, suggesting increased self-holding among users.

2024 saw a significant withdrawal of Bitcoin holdings from platforms such as Binance and Coinbase, reaching levels not seen since six years ago, with approximately 427,000 BTC or around $40 billion in total being taken out, as reported by CryptoQuant.

Sanders emphasizes that the saying ‘if it’s not your wallet, it’s not your money’ still holds true, as the industry is becoming increasingly aware of the dangers associated with keeping assets on centralized platforms – a cautionary tale drawn from the downfall of various exchanges throughout history.

Read More

2024-11-27 13:17