Here’s why you won’t see HP gaming laptops anymore — thankfully, this change makes a whole lot of sense

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As an analyst, I’ve always looked forward to seeing what new HP OMEN gaming gear HP brings to CES, but this year is different. Surprisingly, HP won’t be showcasing any new OMEN laptops, desktops, or accessories at CES 2026. It’s a noticeable shift from their usual presence.

This may come as a surprise, and some users of these devices might not like it, but it’s ultimately a positive development.

You won’t see any HP OMEN devices at CES 2026 because HP has combined all of its gaming products under the HyperX brand. That means HP OMEN gaming laptops and monitors will now be sold as HyperX OMEN.

Here’s the official announcement from HP itself:

HP believes gamers deserve top-quality equipment and a smooth experience, both in terms of the technology powering their games and the accessories they use. Josephine Tan, a leader at HP, explained that by combining the OMEN and HyperX brands, they aim to constantly improve gaming technology, offering better performance, customization options, and overall experiences to help all players maximize their abilities.

According to Tan, bringing all of HP’s gaming products together under the HyperX brand simplifies things for customers looking for gaming hardware. It creates a more streamlined and organized experience.

HP is starting a new chapter by releasing several OMEN gaming devices under the HyperX brand. The highlight is the HyperX OMEN MAX 16, which HP claims is the most powerful gaming laptop ever made with a completely self-contained cooling system.

This powerful gaming laptop features the latest Intel Core Ultra 200H or AMD Ryzen AI processors, and can be equipped with up to an NVIDIA GeForce RTX 5090 L graphics card. It also boasts a stunning 16-inch OLED screen with a fast 240Hz refresh rate, making for an exceptional gaming experience.

Also new from HyperX OMEN are the impressive HyperX OMEN QD-OLED, a 34-inch curved gaming monitor with a super-fast 360Hz refresh rate, and the HyperX Clutch Tachi arcade controller, designed for Xbox.

A rebrand that completely makes sense

Just in case you’re wondering, HP bought HyperX back in June 2021. Since then, HyperX has largely been a secondary brand focused on gaming accessories – things like headsets, keyboards, and mice.

With HyperX now leading HP’s gaming efforts, the main HP brand can concentrate on creating laptops for everyday consumers and businesses, while HyperX dedicates itself to the gaming market.

This change is a logical step that strengthens HyperX’s position as a dedicated gaming hardware company, moving beyond simply providing accessories.

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2026-01-07 02:09