Hollywood Panics as AI Video Screens Shocked Execs

It appears that Hollywood figures are growing increasingly optimistic about the role of AI in shaping the future of entertainment, but some members of the media are expressing skepticism towards this idea.

We’re approaching a period where artificial intelligence plays a significant role in almost every video generated for both commercial and personal purposes. Today, platforms like YouTube are overflowing with content created by software such as Sora, Claude, and others. While some of these videos may be quite basic, under the right guidance, they can produce strikingly realistic and stunning results. Just as Photoshop revolutionized photography, video is on the verge of experiencing a fundamental change that will usher in a completely new era.

However, for traditional media and many within the film industry, they’re steadfastly resisting this change. It seems they might be unaware of history’s Luddites.

Towards the end of last week, it was reported that several Hollywood executives were invited to a private screening showcasing high-quality, AI-generated videos. This event, organized by Sora (an app related to ChatGPT), featured captivating visuals from OpenAI, possibly made using advanced algorithms and computational power not commonly accessible. Insiders claim that the executives were thrilled with what they witnessed and looked forward to potential cost reductions. However, artisans and artists in the field might express reservations, particularly those who are skeptical about AI technology.

OpenAI takes its pitch to Hollywood creatives after launching controversial video tool

On Wednesday, an exhibition showcasing films created by various filmmakers using OpenAI’s text-to-video tool, Sora, took place in West Hollywood.

— kritika vohra (@kritikavvohra) March 21, 2025

In reaction to what might be a pivotal turning point for generated videos in Hollywood, various pieces started spreading that propose a possible ineffective retaliation against Sora and Open AI.

The tactic is to tarnish a product or service by making unfounded, exaggerated claims that are likely to repel cautious decision-makers, fearing they might get associated with the negative reputation.

The current situation in Hollywood is witnessing an inevitable shift due to impending changes. It’s common knowledge among those who grasp the situation. Within a few years, there will be numerous powerful video creation tools at our disposal. Traditional animation might become obsolete except for a select number of elite positions where humans collaborate with AI in content production. I’m not expressing my personal opinion about this development being good or bad; instead, I’m just informing you about the rapid and active transformation happening today.

Platforms such as Wired might strive to dissuade executives from succumbing to hype, while unions may endeavor to impede businesses from embracing artificial intelligence. Nevertheless, it’s impossible to halt the advance of this technology into becoming a universal standard for video production. It offers an unparalleled combination of quality, power, and affordability that no company can ignore. Those who neglect adopting it risk falling so far behind that it becomes incomprehensible. Regrettably, putting the genie back in the bottle is no longer an option… and renaming it unfavorably will not alter its course.

Hollywood executives understand this fact, so they show up at these private viewings regardless of whether their artists or influencers approve.

2025-03-24 20:55

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