How Demon Slayer has helped anime take the UK box office by storm – and why this is just the start

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It often feels like we’re constantly hearing that going to the movies is dying, especially with how the media talks about it these days.

With the rise of streaming services, it’s become increasingly difficult for movies to draw large crowds to theaters. Box office numbers have generally been declining in both the UK and worldwide, particularly since the start of the pandemic, leading to concerns that going to the cinema may become less common.

While generally true, there are a few exceptions to this pattern. Horror movies, like Sinners, Weapons, and The Conjuring: Last Rites, have done particularly well this year. Anime is another example, experiencing significant growth in popularity in the UK recently.

Although Japanese animation is often known for TV series and shorter films, it’s increasingly popular in cinemas here. This is clearly demonstrated by the huge success of Demon Slayer: Kimetsu No Yaiba Infinity Castle, which broke box office records when it was released in the UK and Ireland last month.

Okay, so I just saw the first film in what’s apparently a planned trilogy, and wow. This isn’t just a movie; it’s the payoff to a story that’s been building for four seasons on TV. And audiences showed up – it had the biggest opening weekend ever for an anime film here, pulling in an incredible £3.4 million! It hasn’t stopped there either – it’s now over £6.5 million total, and it’s absolutely crushing records internationally. We’re talking the highest-grossing anime film ever, and the highest-grossing Japanese film, period. Seriously impressive stuff.

Anime has been around for a while, but its recent success shows it’s becoming increasingly popular in the UK and across the West. Mitchel Berger, Head of Theatrical & SVP at Crunchyroll, has seen this growth firsthand during his ten-plus years with the company.

As a total film buff, I’ve noticed something really interesting lately. Anime isn’t just something younger generations watch – it’s woven into who they are. When I talk to Gen Z, Millennials, or even Gen Alpha, anime is just… part of their lives. It’s not this separate, ‘niche’ thing anymore; it’s how they express themselves and how they experience media. It’s been amazing to watch it become so mainstream.

According to Berger, the shift is due to the increased accessibility of art from different cultures thanks to streaming and the internet. This has created a more diverse and vibrant media environment.

Berger believes the success of films in theaters proves that streaming and theatrical releases aren’t necessarily at odds with each other.

He believes the creators are fully capable of continuing on their own. He points to the success of Demon Slayer as proof that a dedicated fanbase can be built through streaming, and that its expansive, visually impressive story – particularly the Infinity Castle arc – lends itself well to a theatrical release.

He also points out that there’s a key reason why younger people are particularly drawn to this, at a basic level.

People really want experiences they can share in person. Even though they’ve grown up with digital technology, they still enjoy doing things with friends in the real world. But it’s not always possible for everyone to attend events like conventions – things like San Diego Comic-Con or MCM – every year.

Experiencing something like this firsthand is fantastic, but it’s not accessible to everyone. Luckily, going to the movies is something most people can do. And when you see a film like this on the big screen, it feels like a small gathering of fans – you’re surrounded by people who share your passion for the story.

There’s a special feeling among everyone involved – a sense of connection and shared passion for what we do and the experience of doing it together.

Berger’s work has taken him all over the world, and he’s consistently impressed by how deeply the Demon Slayer film affects viewers. He’s noticed that in every screening, someone is always moved to tears.

Someone new to the series will immediately notice Demon Slayer is packed with action – lots of sword fights and demon battles. However, beyond the excitement, the story and characters have a surprising amount of emotional depth and meaning.

People genuinely connect with these characters, and the film beautifully develops their stories with both joyful and heartbreaking moments. It’s amazing to see someone become so invested in a fictional character that it evokes strong emotions – that’s what makes storytelling so powerful, and it’s why movies and anime exist: to forge those connections.

One reason anime is becoming more popular in the UK is that people are realizing how diverse it is. It’s often mistakenly seen as a single genre, but actually covers a huge range of stories and styles, meaning there’s something for almost everyone to enjoy.

He’s noticed a lot of people who used to dislike anime are now giving it a chance, and he’s happy to use the popularity of shows like Demon Slayer to introduce even more people to the medium.

I know a lot of people in the entertainment industry, and something I noticed with Demon Slayer was getting calls from old contacts. They were curious and asking what was behind its success – how did it become so popular?

He says this often sparks curiosity and opens the door for discussion. He’s passionate about helping people realize that if they didn’t grow up with anime, or aren’t already fans, it can seem overwhelming because there’s so much to take in.

What I really enjoy is showing people that there’s something for everyone. If someone asked me for a movie recommendation, I couldn’t pick just one – there are too many options! It’s the same with anime. If you ask me what anime to watch, I can’t really give you a single answer.

We aim to have something for everyone, as anime covers a huge range of different types and interests. When a popular show like Demon Slayer gains wider recognition, it sparks conversations and introduces more people to the world of anime.

It lets you share the amazing stories and compelling characters that exist in this art form with others.

Berger points out that a single conversation can introduce someone to anime, and often, once people start watching, they discover a vast world of content to explore.

He’s particularly impressed by how enthusiastic fans are about sharing their passion for their favorite shows and movies, describing it as a really rewarding experience – like joining a vibrant community.

As a big anime fan, I really think we’re going to see even more people in the UK getting into it over the next few years. And honestly, that’s awesome because there are tons of great anime films and events coming up that’ll be perfect for both longtime fans and newcomers!

As we discussed earlier, the new Demon Slayer movie is only the beginning of a three-part series. Berger is optimistic that the strong interest in these films will keep increasing.

He shared his enthusiasm for the future of Demon Slayer, saying he’s eagerly anticipating the next two movies. He described being part of the series as a thrilling experience, especially knowing how much fans are enjoying it and how historically significant it’s become.

I’m so excited because they hinted at some cool stuff headed our way in the UK! Apparently, a Jujutsu Kaisen movie is dropping in mid-November, and they seem to think it’s going to be amazing. Plus, they’re also bringing a movie based on That Time I Got Reincarnated as a Slime, which is fantastic news!

We have some exciting projects planned for next year, though I can’t share the details just yet. We also have other fun things in the works! It’s a fantastic time to be an anime fan, with so much great content being created. Plus, going to the movies to watch anime is becoming a really special experience.

This is a fantastic way to enjoy entertainment. I’m optimistic that we’ll keep seeing amazing content created, allowing people to experience anime together with friends on a large screen and with incredible sound – creating a truly special and memorable event.

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2025-10-24 09:36