How Unisat’s PIZZA airdrop skyrocketed its on-chain activity

  • Unisat saw spikes in some key on-chain metrics.
  • The platform has concluded its Pizza airdrop.

As a seasoned crypto investor with a keen interest in Bitcoin services and marketplaces, I’ve been closely monitoring the developments at Unisat. The recent spikes in on-chain metrics have piqued my curiosity, particularly since the platform just concluded its Pizza airdrop.


Recently, there has been a significant increase in various on-chain metrics for Unisat, the Bitcoin service provider recognized for its Ordinals marketplace. This surge can be observed in metrics such as transaction volume, the number of transactions, and user activity.

The recent PIZZA airdrop conclusion led to a notable upsurge in platform engagement.

Unisat sets volume record

A study of Bitcoin’s marketplaces revealed that Unisat has seen a notable surge in certain important indicators in recent times.

An examination of Dune Analytics’ data volume uncovered a consistent uptrend during the recent period, marked by a noticeable surge on the 9th of June.

That day’s chart indicated a new record of over $4.5 million in trading volume for the platform.

Furthermore, this was the highest daily volume recorded on any platform on 9th June.

How Unisat’s PIZZA airdrop skyrocketed its on-chain activity

Additionally, an analysis of the number of transactions showed consistent growth.

As a data analyst, I’ve noticed an intriguing trend in the transaction data: the current count has surpassed 8,000, setting a new all-time high (ATH) and outpacing any previous record on any platform.

A more detailed examination uncovered the fact that Unisat accounted for approximately 48% of the marketplace’s overall trading activity. Furthermore, it handled over 50% of the total transactions.

Unisat records ATH in users

Although the number of transactions and volume had significantly increased on Unisat, the total number of distinct users remained lower than on other prominent platforms based on the data.

From my analysis, the user base had approximately 125,000 distinct individuals as of now. Compared to other similar platforms, this figure is not overly impressive. However, it signifies a growth from earlier periods.

The change in the number of users became more evident in the daily user statistics.

The data analysis revealed that Unisat experienced a record-breaking day with over 9,500 distinct users, marking a new peak in daily user count.

Among the platforms I researched, this one boasted the largest user base, with approximately 6,000 more daily users than its nearest rival.

Pizza airdrop contributes to spike in metrics

The primary reason for the spike Unisat saw in these metrics was its Pizza airdrop.

Around half a year ago, the PIZZA token was distributed for free through an airdrop on the platform. As stated in their update on June 9th, all eligible recipients had received their allocated PIZZA tokens by then.

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2024-06-11 07:03