Is Sweet Baby Inc. Involved With Insomniac’s Wolverine Game?

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For quite some time, there has been curiosity about the impact that Sweet Baby Inc., a consulting firm based in Montreal, might have had on top-tier AAA games such as the forthcoming Marvel’s Wolverine from Insomniac Studios.

The consulting company, known for its focus on storytelling and inclusivity, was previously linked to the “Wolverine” video game, initially an eagerly awaited project from Insomniac Games for the PlayStation 5. However, it’s unclear if they remained involved throughout the entire production phase.

With the first teaser for Marvel’s Wolverine coming out soon, a lingering curiosity sweeps across the gaming community. Could Sweet Baby Inc. still be connected to the project? Or are Kim Belair’s influences evident on Wolverine’s iconic claws?

A Confirmed Starting Point

In September 2021, Sweet Baby Inc. themselves confirmed on X platform that they were part of the teams responsible for creating “Spider-Man 2” and “Wolverine”, working alongside the talented team at Insomniac Games. This announcement suggested that Sweet Baby Inc. was closely involved with Insomniac during the initial stages of development for both superhero games.

Don’t be fooled.

— MasteroftheTDS (@MasteroftheTDS) September 4, 2025

Indeed, it’s common knowledge that SBI played a significant role in the development of Spider-Man 2, with the game being among the select few showcased even on the streamlined version of their official website.

But what about Sweet Baby Inc. and Wolverine?

According to various publications such as The Shortcut, Marvel’s Wolverine is now included in SBI’s list of projects. This external verification lends credence to the project beyond what SBI has shared on their social media platforms. However, it should be noted that this information might not be up-to-date.

Defenses From Inside Insomniac

In March 2024, PC Gamer shared a report stating that an Insomniac narrative designer, who is working on ‘Wolverine’, publicly supported Sweet Baby Inc. and their contributions to the project. The developer clarified that SBI offers research, suggestions, and consultations, but stressed that all content is approved by Insomniac’s main team before it becomes part of the final game.

The statement implies that Insomniac and Sweet Baby Inc. have previously worked together on the project Wolverine, but it does not specify whether SBI continued their involvement during the entire development phase of the game. Furthermore, the public defense of SBI could possibly indicate that Insomniac is sensitive to the criticism surrounding SBI’s reputation and might be hesitant to disclose the extent of their current collaboration.

Why the Confusion?

The debate persists partially due to Sweet Baby Inc.’s lack of recent communication. Their website now only features a solitary landing page displaying previous projects, with no updates on current endeavors. This shift has led to conjectures that SBI could be concealing active contracts to dodge fan uproar. However, it’s important to note that the company’s reputation has become problematic in certain gaming circles, with their involvement often triggering a wave of anger and disapproval.

This single change has sparked curiosity, particularly given that their 2021 social media announcement indicated a collaboration with Marvel’s Wolverine. However, Sony or Insomniac’s lack of detail about their current involvement has left both fans and industry experts speculating.

In April 2025, Gothic Therapy, using a reliable source, announced that Sony had called off several projects due to their association with Sweet Baby Inc. The report suggested that this wasn’t just a coincidence, but an intentional move by Sony to disassociate PlayStation from Sweet Baby Inc.

If the reports are accurate, it implies that Wolverine might be facing two scenarios: either Sony decided to exclude SBI from the project as part of a larger strategic plan, or SBI has continued working on the project but under closer observation.

Rumor vs. Reality

In recent years, neither Sony, Insomniac, nor SBI has publicly commented on the issue. However, based on prior acknowledgements, current silence, and recurring rumors from reliable sources, fans can only speculate until an official statement or credit listing is released.

The primary uncertainty persists: Is Sweet Baby Inc. continuing to script Marvel’s Wolverine, or has their involvement in the project gradually come to an end?

Leadership Changes at Wolverine

It’s important to mention that Marvel’s Wolverine has experienced some internal leadership changes not associated with SBI. By the end of 2024, as reported by Stephen Totilo in his Game File, Insomniac underwent a creative leadership change, with Marcus Smith and Mike Daly taking the lead roles.

These changes underscore the rocky development process of the game, yet they don’t provide any insight regarding Sweet Baby’s current involvement in the project.

Where Things Stand

So, what can be said with certainty about Sweet Baby Inc. and Wolverine?

  • Confirmed: Sweet Baby Inc. announced in 2021 that they were working on Marvel’s Wolverine, and at least one mainstream outlet still lists the project among SBI’s credits.
  • Defended: Insomniac narrative staff publicly vouched for Sweet Baby Inc. in 2024, acknowledging they worked with them while stressing that all final creative decisions rest with the core development team.
  • Unverified: Claims that Sony or Insomniac have cut ties with SBI remain rumor. No official statement has confirmed their removal.
  • Speculative: The removal of upcoming titles from Sweet Baby’s website leaves room for interpretation, but does not prove one way or the other whether they remain attached.

Final Thoughts

Currently, it appears Sweet Baby Inc. played a part in Marvel’s Wolverine project at certain developmental stages. As a result, signs of their involvement can be found throughout the title. However, the extent of their continued involvement in the later stages or final production is not yet clear and has not been officially confirmed by any statements.

It appears that Sweet Baby Inc. may have been involved with Wolverine, as suggested by their own statements. However, it remains unclear if they were ultimately removed from the project or not.

Due to SBI’s controversial reputation and the frequent negative reactions associated with them, it seems plausible that Insomniac and Sony are proceeding cautiously. The nature of Sweet Baby’s involvement in the project may continue to be a topic of heated debate among fans and commentators until either the game is released or the end credits appear.

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2025-09-05 21:00