Is That It?! Star Wars Fans Can’t Believe THAT Was the Mandalorian & Grogu’s Super Bowl Trailer

Disney is heavily promoting the upcoming film featuring The Mandalorian and Grogu, but their approach is unusual. This marks Star Wars’ first return to cinemas since 2019, and it’s the first time a Star Wars story has gone from a TV series to a theatrical release. This presents a unique marketing challenge, especially considering the mixed reception of recent Star Wars films like The Rise of Skywalker, the disappointing box office performance of Solo, and the divisive The Last Jedi. Getting this marketing campaign right is therefore crucial.

Did Lucasfilm make a great move with their Super Bowl ad? The new spot for The Mandalorian and Grogu is definitely unexpected. Instead of showing clips from the show, it’s a fun take on the classic Budweiser Clydesdale commercials, featuring Din Djarin and Grogu riding tauntauns through the snow, narrated by Sam Elliott. You can watch it here:

To put it mildly, this wasn’t the trailer anyone expected—and if you thought it would be like this, you’re either incredibly lucky or not being truthful! People on social media seem mostly surprised and confused by it. It’s a strange approach for Lucasfilm to take with their biggest movie in years, especially since they really need this release to succeed.

Is Lucasfilm confident that Grogu will make #TheMandalorianAndGrogu a success, or is their marketing strategy surprisingly weak? I’m really worried about spending a valuable Super Bowl ad slot on something that doesn’t seem to be working.

— Tom Bacon (@TomABacon) February 9, 2026

Even our Star Wars expert, Tom Bacon, is puzzled by the marketing for the new season of The Mandalorian. He questioned on social media whether Lucasfilm is overconfident in Grogu’s popularity, or if the team simply made a mistake by using a valuable Super Bowl ad slot on what he considers weak material.

Everyone feels the same way as user @ikryzeindigo, questioning if the Super Bowl movie spot is all Disney is showing for this film. They’re hoping for a more substantial trailer, assuming one must be coming.

Sai Chandra voiced what many of us were wondering: was the recent #TheMandalorianAndGrogu commercial a big-game ad that Disney paid a lot of money for?

User @matchboy1976 expressed disappointment with the recent marketing for the upcoming movie, stating that after only a short teaser released three months before the film’s release, this latest reveal felt underwhelming. They compared it negatively to the marketing campaign for ‘Solo: A Star Wars Story,’ describing the current approach as unusual and ineffective for the Star Wars franchise.

Noah Outlaw generally liked the Super Bowl ad for #TheMandalorianAndGrogu, but shared concerns about how the movie is being marketed. He pointed out that the lack of new footage and the marketing style feel more like a Disney+ show than a theatrical release, which he sees as a problem.

I loved the new ad! Everyone’s asking for more content, but honestly, it was perfect. It totally surprised me and was just so sweet – definitely not what I was expecting! #TheMandalorianAndGrogu

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2026-02-09 03:41