Kevin Feige Says Marvel Was Making ‘Too Much’

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Kevin Feige, head of Marvel Studios, acknowledges that the studio may have been producing an excess of both movies and TV shows, a sentiment that many Marvel fans have shared over time.

In an interview with The Hollywood Reporter, they simply responded with “More is more” when it was pointed out that the initial three phases of the Marvel Cinematic Universe (from Iron Man to Avengers: Endgame) encompassed approximately 50 hours of storytelling, while the six years following have expanded to a staggering 127 hours of film and television content.

“That’s too much,” Feige said.

Feige characterized the current Marvel productions as a period of “testing, growth,” and “growth in scope.” He also acknowledged some projects that, despite being made with noble objectives by the company, didn’t resonate as intended.

The strong urge came from the company to move forward with these projects, and since people have been eagerly waiting for Ms. Marvel and Oscar Isaac as Moon Knight for quite some time, why not give them what they want? So, we found ourselves in a situation where we couldn’t resist the opportunity to make these characters come alive. It seemed like an exciting prospect!

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Feige also shared his thoughts on why a film like Thunderbolts*, despite receiving excellent reviews (including from this particular site), underperformed financially, earning only $382 million globally, one of the lowest grosses in the history of the NYU.

Feige mused, “That growth might be why some viewers say, ‘Do I really need to know every detail about all these characters? It was entertaining before, but now does it feel like a requirement?’ He continued, “Some people are still grappling with the idea of, ‘I suppose I needed to watch those other series to grasp who this character is…’ However, if you watch the movie, that wouldn’t be necessary. Yet, we must ensure the audience realizes that watching the movie is sufficient.

Marvel is reducing their movie output slightly, but instead of four films in 2025, there will be three next year (2026), and just one for 2027 has been announced so far. However, they have already launched two series on Disney+ this year – Daredevil: Born Again and Ironheart, with three more – Eyes of Wakanda, Marvel Zombies, and Wonder Man – planned for the second half of 2021. So it seems that they’re not reducing their output significantly, at least not yet.

The Fantastic Four: First Steps opens in theaters next Friday.

Top 10 Biggest Superhero Opening Weekends

10. Black Panther: Wakanda Forver

Released on November 11, 2022, the movie “Black Panther: Wakanda Forever,” a follow-up to the 2018 hit “Black Panther”, earned an impressive $181 million in its first weekend at U.S. cinemas. In total, it brought in over $859 million worldwide.

9. Incredibles 2

In June 2018, Disney-Pixar’s animated movie sequel to “The Incredibles” from 2004, titled “Incredibles 2“, hit the screens. On its opening weekend, it earned an impressive $182 million in domestic box office sales, and during its entire theater run, it grossed over $1.2 billion worldwide.

8. Doctor Strange in the Multiverse of Madness

On May 6, 2022, the movie “Doctor Strange in the Multiverse of Madness” was released and earned an impressive $187 million during its debut weekend. This film is a follow-up to the 2016 release, “Doctor Strange,” which went on to bring in a total of $677 million at box offices worldwide.

7. Avengers: Age of Ultron

In the Marvel Cinematic Universe, the second installment of the Avengers series titled “Avengers: Age of Ultron” premiered in cinemas on May 1, 2015. During its first weekend, it earned an impressive $191 million. By the end of its theatrical run, the movie had raked in a staggering $1.4 billion globally.

6. Black Panther

Black Panther” debuted in cinemas on February 16, 2018 and earned an impressive $202 million during its opening weekend. In the end, it raked in a staggering $1.3 billion worldwide, surpassing its production budget of $200 million.

5. The Avengers

On its initial release on May 4, 2012, “The Avengers” raked in an impressive $207 million over the weekend. Eventually, its global box office earnings reached a staggering $1.5 billion, positioning it as the fourth highest-grossing film within the Marvel Cinematic Universe at the time of publication.

4. Deadpool & Wolverine

On the 26th of July, 2024, the much-anticipated collaboration between Deadpool and Wolverine hit the cinemas and raked in a staggering $211 million during its opening weekend. In total, it amassed an impressive $1.3 billion at the worldwide box office.

3. Avengers: Infinity War

The blockbuster film “Avengers: Infinity War” premiered on April 27, 2018. During its initial release, it earned an impressive $257 million, and eventually amassed a worldwide total of $2 billion, securing the title as the second highest-grossing Marvel Cinematic Universe movie.

2. Spider-Man: No Way Home

On December 17, 2021, the film “Spider-Man: No Way Home” premiered and earned an impressive $260 million in its opening weekend. In the end, this movie garnered a staggering global revenue of $1.9 billion, positioning it as the third highest-grossing release within the Marvel Cinematic Universe (MCU).

1. Avengers: Endgame

In the theaters on April 26, 2019, “Avengers: Endgame” amassed an astounding $357 million during its debut weekend. This blockbuster movie, which raked in a grand total of $2.7 billion worldwide, is now the second highest-grossing film ever, trailing only “Avatar” with its record-breaking $2.9 billion earnings.

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2025-07-21 06:55