LEGO Willy Wonka Set Is Available Now With a Free Sega Genesis Controller Bonus

by

LEGO is offering a unique promotion: buy the *Willy Wonka & the Chocolate Factory* LEGO set (inspired by the classic 1971 film starring Gene Wilder), and get a free LEGO Sega Genesis Controller set! This offer, available to LEGO Insiders from September 15th to 17th, combines two unexpected but surprisingly delightful worlds. It’s a sweet deal for fans of both iconic brands!

LEGO Willy Wonka & the Chocolate Factory Set Is Pure Imagination

The LEGO Willy Wonka & the Chocolate Factory set (item #23160) costs $219.99 and will be available to LEGO Insiders between September 15th and 17th. A free Sega Genesis Controller set is included with the purchase.

order at lego

The LEGO Willy Wonka set lets you build your own version of Wonka’s incredible chocolate factory! It features a chocolate waterfall that actually appears to flow, the Wonkatania boat, a hidden door leading to Willy Wonka’s office, and lots of colorful candy-making machines. The set also includes nine LEGO minifigures: Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, two Oompa Loompas, Veruca Salt, and Violet Beauregarde.

When built, the 2025-piece set will be 7.5 inches (19 cm) tall, 20.5 inches (52 cm) wide, and 10 inches (26 cm) deep. You can order it now at the LEGO Shop! While it will be available to everyone starting September 18th at 12am ET, you can get yours sooner by joining LEGO Insiders – and it’s free to sign up.

LEGO Sega Genesis Controller GWP Set

This LEGO set lets you build a replica of a Sega Genesis controller with 260 bricks. You can display it as a controller, or flip it over to reveal a tiny scene from the Green Hill Zone, featuring Sonic and Crabmeat. It’s a perfect collectible for gaming fans, especially if you’re already collecting LEGO gaming sets like the new Game Boy. You can get it for free with any LEGO purchase over $130 until September 17th, or as long as supplies last.

This promotion pairing seems unusual, but many retro gaming enthusiasts also enjoy the classic 1971 film *Willy Wonka*. With a strong lineup of LEGO sets planned for September 2025, we’re curious how long the Sega Genesis controller giveaway will continue. Will it last until the September 17th deadline, or will it sell out sooner?

Read More

2025-09-15 17:34