Microsoft launches its first custom AI image creator on Bing — could it ever dethrone OpenAI’s DALL·E 3 and GPT-4o?

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In recent months, Microsoft has been rapidly developing its own generative AI technology, signaling a move towards greater independence from OpenAI. They introduced two new AI models, MAI-Voice-1 and MAI-1-preview, in August.

The company recently launched its own tool for creating images from text, called MAI-Image-1. According to Microsoft’s AI leader, Mustafa Suleyman, you can now use this custom image generator within Bing Image Creator and Copilot Audio Expressions. Currently, it’s not available to users in the European Union, but it should be released there shortly.

The company executive explained that MAI-Image-1 is particularly good at creating realistic images of landscapes, food, and scenes with beautiful lighting – skills that make it stand out from many bigger, but slower, image generators.

This tool lets you quickly bring your ideas to life with both speed and high quality. You can easily experiment and make changes, and then seamlessly move your work to other programs for further polishing.

Microsoft

You can now choose MAI-Image-1 as your go-to model within the Bing Image Creator app. DALL-E 3 from OpenAI and GPT-4o are still available if you’d prefer to use them.

FAQ

Will Microsoft stop using OpenAI models?

The companies have finalized a new agreement, and Microsoft will continue to use OpenAI’s technology in its products and services until at least 2032. This includes any advanced AI models OpenAI develops in the future.

Does Microsoft develop its own AI models?

The company used to depend heavily on OpenAI for its artificial intelligence development. Now, it’s building its own AI models – called MAI-Voice-1 and MAI-1-preview – to become more self-sufficient. According to the company’s AI CEO, Mustafa Suleyman, these new models are currently a few months behind OpenAI’s leading-edge technology.

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2025-11-05 18:42