Minnie and Daisy Are Racing Into Formula 1’s F1 ACADEMY With Disney’s “Fuel the Magic”

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The exciting partnership between Disney and Formula 1 is growing! Following a successful start to the 2026 season, Disney has announced it’s extending its “Fuel the Magic” program to F1 ACADEMY, the all-female racing series. This expansion, timed with the Chinese Grand Prix and a spring launch, will combine Disney’s storytelling expertise with Formula 1’s commitment to inclusivity.

What “Fuel the Magic” Actually Is

Disney and Formula 1 have teamed up in a long-term partnership called “Fuel the Magic,” featuring Mickey Mouse and friends alongside the exciting world of Formula 1 racing. It’s more than just putting logos on merchandise – this collaboration is surprisingly complex and detailed.

The program offers fans a variety of ways to engage, including exclusive merchandise available on F1.com and the Amazon F1 Store, exciting experiences at races, and compelling digital content. This includes a WEBTOON series, Mickey x Formula 1 Racing to the Top, which launched during the Australian Grand Prix and continues to be released during race weekends.

The range of products includes clothing, accessories, collectibles, and plush toys, all inspired by the world of Mickey & Friends racing. This collection appeals to both longtime Disney fans who are getting into Formula 1, and dedicated motorsport enthusiasts who also love Mickey Mouse.

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Minnie and Daisy Are Taking the Wheel

Disney is partnering with F1 ACADEMY, Formula 1’s program for developing female racing drivers, by featuring Minnie Mouse and Daisy Duck. F1 ACADEMY is a key pathway for up-and-coming female talent in motorsports.

The partnership features special merchandise, exciting fan activities at F1 ACADEMY races, and unique digital content. Disney chose Minnie and Daisy specifically because their friendship represents a strong bond, mirroring F1 ACADEMY’s commitment to supporting women and fostering a community of female empowerment.

Susie Wolff, Managing Director of F1 ACADEMY, announced a new partnership with Disney called Fuel the Magic. She shared with ComicBook that they’re thrilled to combine Disney’s storytelling with F1 ACADEMY, drawing inspiration from the strong friendship between Minnie Mouse and Daisy Duck to highlight women supporting each other. The collaboration aims to inspire a new generation of fans, drivers, and leaders by blending creativity, ambition, and a belief in potential to shape the future of motorsports.

What to Actually Expect at the Merch Level

Okay, so the official F1 Academy merch – it’s called “Fuel the Magic” – is dropping this spring. And honestly, if the first releases are anything to go by, you’re gonna want to grab it quickly before it sells out! I don’t want you missing out on the cool stuff.

Get ready for more of the thrilling fun you’ve come to expect this season, now featuring designs inspired by Minnie and Daisy!

Collaborations between different brands sometimes feel forced, but this one makes a lot of sense. Formula 1 has become incredibly popular with a younger and more diverse fanbase recently, and Disney can help maintain that growth. Disney’s beloved characters, stories that appeal to all ages, and worldwide recognition are a perfect match for F1’s own global reach.

This partnership offers Disney a way to connect with Formula 1’s enthusiastic and growing fanbase. For F1, it means benefiting from Disney’s powerful storytelling abilities and reaching a wider, more diverse audience than traditional race-day promotions could achieve. With the addition of F1 ACADEMY, this collaboration is helping to make motorsport more inclusive and appealing to new fans.

Expect even more exciting news throughout the 2026 season, including new merchandise, content releases, and opportunities for fans at races globally. For the initial collection of the “Fuel the Magic” x F1 ACADEMY line, be sure to check F1.com and the Amazon F1 Store.

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2026-03-14 21:40