Oh, Napster, you old sea dog of the digital waves. You’ve sailed from the treacherous waters of piracy to the glistening shores of legitimate streaming. And now? Infinite Reality, a startup that probably has a coffee machine smarter than my last three relationships combined, has scooped you up for a cool $207 million. Their plan? To turn you into a music metaverse. Because apparently, just listening to music isn’t enough anymore; we need to virtually high-five our favorite artists in3D. 🎸👋
Infinite Reality, in what sounds like a pitch for a sci-fi novel, announced they’re going to offer “branded3D virtual spaces” – because who doesn’t want to attend a concert from the comfort of their couch, with the added bonus of not being able to feel the bass vibrating through their bones? Virtual concerts, “social listening parties,” and the chance to buy virtual merch. Because nothing says ‘I love this band’ like owning a digital t-shirt that you can’t actually wear. 🎧💃
Jon Vlassopulos, Napster’s CEO, paints a picture straight out of a tech utopian’s dream journal: “Imagine stepping into a virtual venue to watch an exclusive show with friends, chat with your favorite artist in their own virtual hangout as they drop their new single, and be able to directly buy their exclusive digital and physical merch.” Wow, Jon, tell me more about this wondrous land where my wallet is always open and my social anxiety is somehow cured by VR goggles. 🚀👾
“The most legendary collab?! Infinite Reality has acquired iconic online music brand @Napster.
With this acquisition, we’re expanding and reimagining Napster, empowering artists with new audience monetization and engagement capabilities, underpinned by iR’s #immersive…
— Infinite Reality (@Infinite_iR) March25,2025
And because nothing says ‘innovation’ like throwing AI at everything, Infinite Reality plans for Napster to let musicians use AI customer and community management agents. Because who needs a human touch when you can have a robot telling you how much your favorite artist loves you? Plus, analytics dashboards to track fan behavior, because stalking has never been so high-tech. 👀🤖
Napster, once the proud flagship of piracy, has been through more identity crises than a college freshman. From its1999 launch as a P2P file-sharing service to its2001 shutdown by a court order (thanks to a tsunami of copyright infringement suits), it’s been quite the journey. The brand’s been passed around like a hot potato for two decades, with the latest owners being Algorand and Hivemind in2022. Now, it’s time for Napster to don its VR headset and join the metaverse madness. 🌌🎵
John Acunto, co-founder and CEO of Infinite Reality, dreams of leading an “internet industry shift from a flat2D clickable web to a3D conversational one.” Because apparently, clicking is just too much effort these days. We need to talk to our websites. “Hey, Napster, play me something that makes me feel like I’m young again.” 🎤💬
Infinite Reality expects the acquisition to close in a few weeks. They’re hoping to transform Napster into the leading immersive music platform, where artists, fans, and curators can monetize and engage in ways we never knew we needed. Because, in the end, isn’t that what the internet is all about? Finding new ways to spend money on things we didn’t know existed? 🤑🎉
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2025-03-26 05:57