On some indifferent morning, burdened by the echo of crowds and the indifference of machines, Fold—a platform draped in the mythic banner of Bitcoin—finds itself at the doors of Nasdaq. It stands, bemused, the first of its breed, a lamb among the wolves, or perhaps the other way around. Fold, a Bitcoin rewards and payments upstart, now trespasses the solemn sanctum of the publicly traded: their ticker, $FLD, blinking at the heart of finance as if to say, “Yes, dear suits, we actually did it. No, we don’t take IOUs.”
The world seems to lean ever closer toward the fever-dream of Bitcoin. On Friday, May 2, a day which history will likely forget faster than the blockchain forgets nothing, Fold held the Opening Bell ceremony at Nasdaq’s citadel. Loud cheers, polite clapping—somewhere, Satoshi probably rolled over in his anonymity. Speculation? No, insists Will Reeves, CEO of Fold—this is a torch from the “edges of finance” to its “beating heart.” Ordinary people, their cryptic delight in earning satoshis for lattes, now rubbing shoulders with hedge funds and tired millionaires. What a time for financial existentialism.
“Ringing the bell at Nasdaq is a celebration of the journey from Bitcoin’s edges to the heart of global finance. We’re proud to represent the everyday use of Bitcoin in a market long dominated by speculation,” muses Will Reeves, his voice drifting over the Nasdaq din, part prophet, part coupon salesman.
Fold’s premise is dazzling in its simplicity: every credit card swipe a tiny rebellion against fiat mundanity, returning not dusty cashback, but Bitcoin. Withdraw your digital spoils, horde them in wallets, or spend them on a croissant—decisions, bittersweet as Russian winter. Fold’s app offers “exposure” to Bitcoin—but less like a ray of sunlight, and more like standing too close to a glowing samovar.
📣 Behold—the Fold Bitcoin Rewards Credit Card!
It quite literally pays (in BTC) to lose your anonymity ⛷️
☑️2% Unlimited Bitcoin Rewards—a number born of optimism
☑️Up to $250 Welcome Bonus—enough for a celebratory dinner, or three Bitcoin transaction fees
☑️Free Metal Card—guaranteed to survive at least two economic crisesDream of a waitlist where $200,000 in prizes waits!
Sign-up link and blog 👇
— FOLD BITCOIN (@fold_app) February 11, 2025
Visa and Fold: Because Even Bitcoin Needs Company Credit
Fold, not content to bask alone in Nasdaq’s fluorescent glow, shackled itself with the titans of credit cards. Their tryst with Visa in 2023 flung open the doors to Europe, Latin America, and Asia-Pacific—now, no wallet is safe. Cashback, once the dusty staple of bored bankers, is reborn. Here, your percentage back isn’t just a decimal, it’s a dream! Finally, your morning tea funds a decentralized revolution… or at least your next coffee.
Of course, no odyssey is complete without bureaucracy. Fold, eyeing the regulator’s ledger, slipped into public life via a SPAC merger with FTAC Emerald Acquisition Corp. on February 19. Gazing into the bureaucratic abyss of IPOs, they chose a detour. Call it cunning, call it convenience—call it self-preservation in an industry where scrutiny falls like Moscow snow. In any case, Nasdaq has its first pure-play Bitcoin services listing. One can almost hear Dostoevsky’s ghost, snickering in the break room.
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2025-05-02 18:05