Based on recent reports and earlier this year, there were indications that NetEase was reducing investments in non-Chinese gaming ventures. Recently, NetEase confirmed the closure of one of their western studios, which is T-Minus Zero Entertainment. As per Game Developer, this announcement followed shortly after Rich Vogel, the studio head, announced the end of their partnership with NetEase on his post.
On LinkedIn, Vogel expressed gratitude to NetEase for offering us an extensive runway and assistance – including connecting us with potential investors and enabling us to create a fully functional game demo. This effort has sparked significant interest, but unfortunately, the present market climate is hindering us from obtaining the necessary funding at this moment.
Immediately following Vogel’s post, NetEase later affirmed the studio’s closure in a statement to Game Developer, explaining that the move was necessary due to the need for the company to reevaluate their business focus areas.
After much thoughtful deliberation, influenced by our collaboration with the studio and their daring outlook, NetEase announced that they have reconsidered their plans. Now, they are collaborating closely with the studio to offer assistance and explore potential future moves.
In simpler terms, T-Minus Zero Entertainment, established in 2023, is a studio based in Austin, Texas. Led by Rich Vogel, a veteran developer from BioWare, the team was developing a fresh multiplayer action game set within a new science fiction universe. The team included industry veterans like Mark Tucker, Jeff Dobson, and Scott Malone alongside Vogel.
Vogel stated at our studio’s launch that our goal is to build extraordinary, engaging universes, offering a platform for gamers worldwide to collaborate, fostering lively and dedicated social circles.
Although NetEase hasn’t officially declared any significant reduction in its overseas gaming investment plans, reports surfaced in February suggesting that NetEase CEO William Ding has lost faith in the company’s international studios. According to David Kaye, founder of VC firm F4 Fund, a combination of geopolitical issues and unpredictable CEO decisions are believed to be driving this shift by NetEase.
According to Kaye, China appears to be stepping back due to increasing geopolitical conflicts, unsuccessful large-scale ventures, and the decisions of certain top executives. One significant investor, which has made numerous investments over the past few years, is said to be terminating all investments outside of China. Some of these investments may find buyers, while others might not be as fortunate.
Based on the report, NetEase clarified that they weren’t planning to exit all their international investments simultaneously. Such a move would have significant consequences extending beyond just their popular games like Marvel Rivals.
Regarding our international business endeavors, NetEase remains committed to expanding globally as per the original plans. Our strategy, which involves both independent research and investments for market exploration, initiated in 2022, continues to move forward productively and is delivering encouraging outcomes.
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2025-09-01 18:14