As a critic, I’ve watched Netflix go from industry pioneer to facing real competition, and it’s been fascinating. They really led the charge into the streaming world, giving us some fantastic shows and movies along the way. While they still pull in huge numbers of viewers, they’ve responded by investing heavily in original films – exclusive content designed to keep us hooked. And it seems to be working! Their latest release is already making a splash and is projected to significantly boost their viewership into 2025.
Guillermo del Toro’s Frankenstein, based on Mary Shelley’s classic novel, was a highly anticipated film in 2025, and it’s already become one of Netflix’s biggest hits of the year. It debuted in the top 5 on Netflix’s weekly chart, pushing another popular 2025 release, Unknown Number: The High School Catfish, down to number 6. While success was expected, Frankenstein‘s quick climb to the top confirms it as a major Netflix release for the year.
What Frankenstein’s Streaming Success Really Means
Guillermo del Toro’s Frankenstein became available on Netflix on November 7th, following a brief run in theaters starting October 17th. Despite the earlier theatrical release potentially reducing initial streaming numbers – as eager fans had already seen it – the film quickly became very popular on the platform. Its current spot in Netflix’s top 5 most-watched movies is therefore particularly noteworthy.
The positive reception to Frankenstein offers some valuable lessons for Netflix. The film’s serious tone, combined with a well-known cast and respected director, generated significant excitement – more so than many other Netflix originals. Importantly, the marketing campaign, while not perfect, was more effective than those used for other Netflix films, building anticipation before release. This combination of factors contributed to Frankenstein‘s early success, and Netflix could use these insights to improve its approach to original content.
While many Netflix original films perform well on the platform, most aren’t considered significant within the broader film industry. Guillermo del Toro’s Frankenstein is an exception, representing a new strategy for releasing Netflix movies. Its strong debut—landing in the top 5 Netflix releases of 2025—suggests that audiences are eager for more high-quality, cinematic content from Netflix, and that showing a film in theaters can boost its streaming numbers. It’s unclear if Frankenstein’s success will change how Netflix approaches its original films, but the fact that it quickly rose to prominence, even surpassing a highly-anticipated documentary, is a major achievement.
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2025-11-17 18:41