‘Nexo Makes a Dramatic Comeback to the US — Regulators, Crypto, and Trump’s Son Crash the Party!’

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Well, well, well. Look who’s had a glow-up! Nexo, once banished from the American crypto scene for, shall we say, “creative” lending strategies, is now sashaying back into the US—clutching renewed optimism, entrepreneurial drive, and probably a half-finished cup of Starbucks. ☕

Straight from a flurry of posts on X (the artist formerly known as Twitter), Nexo solemnly vows to court American customers again. Two years ago, they’d packed their digital suitcases and flounced out after regulators got twitchy about their Earn Interest Product (because who doesn’t love earning interest with a side of controversy?).

“Nexo returns to the US market. We are embracing renewed optimism and entrepreneurial momentum to deliver our full products to American clients in a supportive environment.” Translation: “We’re back, baby, and this time—promise—we brought snacks and compliance paperwork. Probably.”

No date for the official comeback though, so you’ll just have to sit tight and keep refreshing your crypto app. Maybe alphabetize your virtual coins while you wait?

Just to spice things up, Nexo’s renaissance arrives on the heels of a $45 million love letter (read: fine) to the SEC last year. Who among us hasn’t had to pay a gigantic regulatory fee after a headline-making mix-up? It’s basically a rite of passage in crypto land. 💸

Oh, and speaking of headlines, Reuters tells us this announcement broke while Nexo entertained none other than Donald Trump Jr. (Yes, really.) All this at a Bulgaria conference themed “Trump Business Vision 2025”—because apparently, nothing says “comeback” like Trump family photo-ops and vaguely optimistic business jargon.

Antoni Trenchev, Nexo’s co-founder, piped up to say the return is planned for “the coming months,” and reassured everyone that chats with the SEC are “constructive.” Make of that what you will—constructive can describe Lego playtime or tense regulatory negotiations over stale croissants.

For those wondering if the Trump clan is personally rearranging the crypto chessboard: relax, Trump Jr. is not moonlighting as a blockchain consultant. He’s just “spreading the message that crypto is important” (as if America needed another thing to debate at the Thanksgiving table).

Toss in President Trump signing an order to create a Bitcoin and crypto reserve, and you’ve basically got all the ingredients for a US reality show: “Regulators, Rich Kids, and Retro Digital Currency—coming soon, probably, to a streaming service near you.” 🎬

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2025-04-29 22:02