Xbox, similar to many companies outside of artificial intelligence, is gradually being phased out. While Microsoft doesn’t state it directly, that’s the clear direction things are heading.
According to Seamus Blackley, a co-creator of the original Xbox, the recent changes in Microsoft’s Xbox leadership are a direct result of the company’s strong focus on artificial intelligence.
In a recent interview with GamesBeat, former Microsoft employee Blackley didn’t hold back. Despite leaving the company over 20 years ago, he strongly shared several critical opinions.
He jokingly compares the new head of Xbox, Asha Sharma, to a doctor providing comfort care, suggesting she’s carefully managing the brand’s future.
Blackley criticizes Microsoft CEO Satya Nadella, who is heavily invested in using artificial intelligence to advance the company’s technology.
Satya Nadella tends to see every problem as something AI can fix. He’s currently focused on demonstrating this with a project involving an Xbox-branded device, and he needs to convince investors, the media, and the public that Microsoft is fully committed to this AI initiative.
According to Blackley, the executive needs to convince everyone that generative AI will revitalize the gaming industry and increase profits. He believes this action is essential, regardless of personal opinions, and that the executive had no other viable option.
Look, everyone’s already looking closely at what Sharma’s going to do, especially because of her background in AI. She’s said Xbox won’t fill games with pointless AI stuff, which is good to hear. But honestly, she doesn’t seem to have a ton of experience in gaming, and that makes me wonder if she’s the right person to be running the whole platform. It’s a little worrying, to be real.
Ultimately, this connects to what Blackley predicted: Sharma will reshape Xbox over time, eventually using AI to dramatically change gaming, aligning with Microsoft CEO Nadella’s focus on artificial intelligence.
So, what does this all mean for Xbox? While one industry figure thinks this change could effectively end the Xbox brand as we understand it, Microsoft currently appears focused on stabilizing things and maintaining the status quo.
So, it’s likely Xbox will keep bringing its games to PlayStation 5 while trying to concentrate more on creating new games. However, considering Microsoft’s current situation, it will be fascinating to watch if and when they decide to shift their strategy.
What do you think about the recent changes at the top of Xbox? Do you believe this signals trouble for the company? And honestly, are you getting tired of all the talk about artificial intelligence? Let us know your thoughts in the comments!
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2026-02-24 23:07