Were Those Viral Clowns Tied to the IT Movies? And Did They Help?
To kick off, let’s trace back to August 2016. In Green Bay, Wisconsin, images of an unnerving clown known as “Gags” began circulating. Contrary to popular belief, this wasn’t a promotional move for IT. Instead, it was tied to a local independent horror movie production. However, this marketing strategy ignited something far greater. In no time, sightings of clowns were reported all over, and the situation quickly turned ominous.