DC’s Absolute Success Shows Marvel Needs to Adapt (or Else)

DC’s Absolute editions have been a huge success with fans, selling over eight million copies since summer 2024 – a performance Marvel hasn’t been able to equal. This success has boosted DC’s overall sales, with titles like DC K.O., Superman, and Wonder Woman all becoming bestsellers. DC is currently performing exceptionally well, and Marvel needs to find a way to compete.








