Epic Universe: Can Universal’s New Park Revive U.K. Tourism in Florida?
2024 statistics by VisitFlorida show that only 1.1 million tourists from the U.K. traveled to Florida last year, which represents a 1% decrease compared to the previous year and a significant drop of 14.8% compared to the 2019 pre-pandemic peak. This downward trend is concerning for the Sunshine State as British tourists rank second among international visitors, with Canada being first.