Sanrio & Hello Kitty Lose Favor Among Women in Official Top 20 Character Popularity Ranking

I was so excited to see the results of a recent survey from the Harumek Institute for Living Skills! They’re a fantastic organization that really looks at what’s happening with people over 50. They asked women, aged 50 to 84, to name their favorite characters from books, movies, TV – anything! The survey actually started way back in September 2025, and I’ve been waiting to see what the results showed about the characters these women connect with.








